How to get the most out of your LinkedIn Profile

How to Create a Winning LinkedIn Profile

Agenda

Introduction What is LinkedIn? Why should I use LinkedIn? What should be on a LinkedIn Profile? How to make the most out of LinkedIn Corecom’s Top Tips Questions

Jonathan Sanderson 9yrs in Recruitment 7yrs as a company Director Part of Leeds Beckett Alumni Used LinkedIn every day since July 2006

Corecom Founded in 2008 Yorkshire’s Fastest Growing IT Recruitment Specialist Based in Leeds City Centre We also hire internally – seeking talented graduates to join our teams and eventually

become business leaders.

Who uses LinkedIn?400 million users globally - 17 million in the UK

What is LinkedIn?

Started life 5th May 2003 Platform to connect employees and employers 2 new users every 2 seconds LinkedIn are aiming for 3 billion CEOs - average 960 connections Percentage of people that use it daily - 40%

Source: LinkedIn.com

Why have a LinkedIn Profile?

Hunting ground for Recruiters / HR Managers An opportunity to show case your experience Provides new opportunities without you looking Make new connections Build an online network Find people you want to find

LinkedIn Profile

It’s your CV Online

Strong Profile Highly professional

Attention grabbing

Brings out your personality

Use key words

Use your full name and job title

LinkedIn Profile

Photo 14 times more likely to be viewed with a photo

Make sure it’s a good quality photo

A recent photo

No bad selfies!

LinkedIn Profile

Work experience Make sure this section is detailed

List the skills and experience you have – provides LinkedIn skills

Think about the reader

List your achievements within those roles

Use LinkedIn Skills 13 times more likely to be viewed with skills

Most over used adjective – ‘Responsible, Creative’ 2011 - 2012

Most over used word on LinkedIn - ‘Motivated’ 2013

Don’t have a great deal of experience? 10 million people have added voluntary work

LinkedIn Profile

Proof read your profile And then again!

Do not lie about anything! Customise your URL

https://uk.linkedin.com/in/jonathansanderson https://www.linkedin.com/in/tester https://www.linkedin.com/in/jedimaster

Make sure your profile is visible to EVERYONE Consider a LinkedIn badge on your email signature

LinkedIn Profile

Contact Details Make it easy for them to provide you opportunities

Email

Telephone number

Twitter handle

Websites

Give them a further insight into your life

Corecom’s Top Tips

Groups Relevant to your area Increases your network reach

Connect with the right kind of people Make sure your connections are relevant Avoid LIONs

Engage with your audience SlideShare

Lots of detail – fill all of your profile Ensure you are getting picked up

Thank you for listening...

Any questions?

Email – j.sanderson@corecomconsulting.co.ukLinkedIn - https://uk.linkedin.com/in/jonathansanderson