LinkedIn 101: What’s LinkedIn?

LinkedIn describes itself

as “The world’s largest

professional network.”

But wait! There’s more…

Over 467 MILLION

active LinkedIn

members…

Fill out all the info LinkedIn needs to get you started

Step One: Sign up

Steps to Reach All-Star Status:

•  Your industry and location

•  And up-to-date current position (with description)

•  Two past positions

•  Your education

•  Your skills (minimum of 3)

•  Profile picture

•  At lest 50 connections

Step Two: Become an All-Star

Personal Profiles vs. Company Pages

This is a profile This is a company page

*Connect with

personal profiles

*Follow company

pages

How to create a company page:

1.  From home page, move cursor over the Interests tab

2.  Select companies from the drop down menu

3.  Click the big yellow button the right side that says “create.”

Step Three: Create a Company Page

Tips to Remember:

•  No Company URL = No LinkedIn Company page

•  You will also need a business email to create a company page.

•  Complete the company business pages profile for more reach

“How do I create the perfect LinkedIn post?”

LinkedIn 102: Posting

The right kind of LinkedIn post includes:

•  Image or link

•  Engaging message or question

•  Relevant call-to-action

•  Professional language

The RIGHT Kind of LinkedIn Post

DON’T post:

•  Images of lunch

•  Controversial political opinions

•  Videos/images of children

•  Daily thoughts (keep those for Twitter)

Tip 1: Keep Posts Professional

DO post:

•  Latest professional accomplishments

•  Business promotions

•  Latest industry news

•  New blog on company website

•  Relevant and positive tips for your industry

LinkedIn 103: Connecting with Others

Increasing LinkedIn Profile Connections

Tips to get more profile connections:

•  Endorse other people’s skills

•  Recommend other people and ask for recommendations

•  Follow people on your “people you may know” list

Tips to get more company page followers:

•  Optimize business page with keywords

•  Create showcase pages to highlight company’s services

•  Post company updates often

•  Promote LinkedIn company page everywhere you go

Getting More Company Followers

LinkedIn 103: Building your Reach

Use LinkedIn Analytics

LinkedIn Analytics

Features:

•  Update insights

•  Reach

•  Engagement

•  Followers

•  Follower trends

•  Page views

•  Visitor demographics

Useful Tools

LinkedIn Showcase pages

Linked Dominator

IFTTT

Crystal

Buffer

LinkedIn Lead Extractor

Locksmith for LinkedIn

LinkedIn 104: Expert Level

Now you are a LinkedIn expert.

What’s next?

Tip 2: Create a Content Calendar

To keep posts consistent and build brand

awareness, create a weekly content calendar

and schedule out ahead of time.

Tip 3: Consider LinkedIn Ad Campaigns

Campaign Types:

•  Sponsored content

•  Sponsored mail

•  Dynamic ads

•  Display ads

•  Text ads

CALL OR EMAIL TO MAKE AN

APPOINTMENT FOR A PERSONALIZED

LINKEDIN TUTORIAL:

702.800.2131

BLASTOFF@POSTLAUNCH.CO

GET STARTED TODAY!