Icm Presentation Whats Out There

the Social Webthe Metaverse and

the Future of Gamesa small insight on what’s happening

Corné Kox - Hanzehogeschool GroningenOctober 1st 2009

Let me introduce myself

Corné Kox

35

Hanze University

‣ Lecturer Digitale Media

‣ WEB

‣ Beeldtaal (Film and Animation)

‣ Educatieve Multimedia

‣ (Last years) stage

‣ Coordinating ‘Bureau Projecten’

CKM Extended

‣ Network for goal directed communication

‣ Advice and implementation

‣ Digital / New Media

‣ Crossmedia concepting

‣ I like to tell stories ;-)

Asked to talk to you by Josef about a lot of stuff ;-)

So I have to run through...

75 slides, hope you don’t get bored ;-)

Metaverse Roadmap

Metaverse - 4 pillars

Metaverse Quadrant

Metaverse Quadrant

VirtualWorlds

Virtual Worlds

‣ It is about ‘out there’ and ‘now’

‣ (yet) Not our real world

‣ Ever heard of Cross Reality or Dual Reality?

‣ Senses physics and translates them into the virtual worlds

Virtual Worlds

A virtual world is a computer-based simulated environment intended for its

users to inhabit and interact via

avatars

source: www.wikipedia.org

Neopets

‣ <2003

‣ Age <10

‣ 45 mlj users

‣ 2005 MTV

‣ 120 miljoen

Club Penguin

‣ age ± 12 >

‣ 15 mlj users

Habbo Hotel

‣ <2003

‣ age ± 14>

‣ 90 mlj users

‣ does 4mlj a month (nov ’07)

Gaia

‣ <2003

‣ age ± 14>

‣ 12 mlj users

There

‣ Late 2005

‣ Age ± 20>

‣ 1,5 mlj users

Active Worlds

‣ Age ± 25>

‣ 1 mlj users

‣ Still growing

‣ Education

Second Life

‣ Age ± 30>

‣ 14 mlj users

‣ Silence after the storm?

Second Life

‣ Q2 2007 - Hype

‣ Still growing

‣ But more serious

‣ Phase II

Second Life

‣ Land ownership is still growing

Just for fun?

Hell no!

SL - Immersive World

‣ Linden Lab

‣ Rivers Run Red

‣ SL Grid

‣ Collaborate

‣ 20 Oct 2008

Virtual Worlds

‣ After the Hype

‣ Still investments are being done

‣ No longer just signage (marketing)

‣ Training

‣ Education

‣ Recruitment

Virtual Worlds

‣ Also a lot of companies moved out

‣ They took the experience

‣ And are building their own Virtual World

‣ ABN Amro

‣ Randstad

‣ IBM

A lot of different worlds

‣ Looking for standards

‣ ISO MPEG-V

‣ Expected soon (2010)

ISO MPEG-V

interoperability, virtual travel (ranging between worlds), interaction and rich

communication with the physical world and developing avatars that better show human

emotion.

May 2008, Call for requirements - Jean H.A. Gelissen, Philips

Second Life / Virtual Worlds

‣ Where did it go wrong?

‣ Weird interfaces

‣ You have to learn the program

‣ To much space for to little people

‣ Search isn’t embedded well enough

A look at the interface...

‣ Minority Report

‣ 2002

The interface of the future?

Hell no!

A look at the interface

‣ Cebit

‣ Hannover 2008

Just a demo?

Hell no!

A look at the interface

‣ iPhone

‣ 2008

A look at the interface

‣ MS Milan Project

‣ 2007

You’ll have to learn it‣ >30

‣ ‘Net niet’

‣ <30

‣ ‘Netters’

‣ >45

‣ ‘Nieters’

You’ll have to learn it

‣ Meet Corey

‣ On Guitar Hero

‣ Age 2,5

To much space

‣ Keep it in control?

‣ Have to know which platform people come from?

‣ Need more users?Sony Playstation - Home

PS3 sales:10.500.000(March 2008)

Search...

‣ Google?

‣ 348.387.097 (and more) search queries each day

‣ That’s done by how many users?Google Lively

Beta

Google?

Web (2.0) meetsVirtual Worlds?

Metaverse Quadrant

MirrorWorlds

Mirror Worlds

‣Based on our daily reality

‣Google Earth, Google Streetview, MS Virtual Earth, Earthmine, Everyscape

‣Has a bigger relevance (recognition)

‣ ‘There’ with the experience

‣Websurfing towards real places on our globe

Mirror Worlds

Google Maps, in combination with Google Streetview

Metaverse Quadrant

AugmentedReality

Augmented Reality

‣Enriching the environment with digital information

‣ It’s about ‘here’ and ‘now’ (location based)

‣Hardware?

‣Camera

‣Screen

Augmented Reality

BMW Augmented Reality, BMW Research Project

Augmented reality

Layar, a Dutch AR Browser

Metaverse Quadrant

Lifelogging

Lifelogging

‣Weblogs, videoblogs, microblogs, youtube, flickr etc.

‣Users share, re-use, co-create and share it again

‣More and more into innovation, like gps and sensor technology

‣ ‘to follow’ or ‘to be followed’ - communities

Lifelogging

Lifelogging - Nike Plus

Metaverse

‣Communities matter

‣People can create a group

‣Around brands

‣Around intrests

‣Around organisations

‣Can influence organisations

Communities

De ‘Lego Factory’ Community

Hey, this is ‘Social’

There were Social Networks long before the

Internet...

Social Networks

Social Media in Plain English

Most marketeers don’t know how to handle this...

yet...

What does this mean for future gaming?

Future Games

‣ Become intelligent (automatic content creation)

‣ More and more with physical interaction

‣ Brain machine interaction and biometric tools influence the game

‣ Location Based

‣ Combining media and devices

Last examples

Project Natal, Game Intelligence, Microsoft

Last examples

The truth about Marika, Sweden

Thanx for being here!

Corné Kox

corne@ckmextended.com

065 065 7000

http://www.linkedin.com/in/cornekox

http://www.twitter.com/corne

Sources

‣ http://www.virtualworldnews.com‣ http://www.metaverseroadmap.org‣ http://www.metaverse1.org‣ http://www.emerce.nl‣ http://www.wikipedia.org‣ http://www.secondlife.com‣ http://www.hrlog.nl‣ http://www.youtube.com‣ http://www.layar.com