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Everyone with internet access has the power to be both a creator and consumer of content. All this content contributes to the information tsunami that overwhelms us all. This presentation focuses on attention and the challenges of managing it in an information-rich world as lifelong learners and educators. Attention is explored as a scarce resource (Simon, 1971) and a digital literacy (Rheingold, 2012). The presenter will share examples of some digital tools and apps which he uses to manage the information tsunami. The audience will also be encouraged to discuss the digital tools they use to manage attention in a noisy 21st century world.
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If Content is King,What is Attention?Olaojo AiyegbayoUniversity of Huddersfield
#TALISS
Attention is the king maker
Content like celebrities crave attention
There is no engagement without attention
Attention is a scarce resource
“… a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” (Herbert Simon)
Attention as a digital literacy
• Attention
• Participation • Collaboration
• Network Awareness
•Critical Consumption
“Attention is the fundamental building block for how individuals think, how humans create tools and teach each other to use them, how groups socialize, and how people transform civilizations.” (Howard Rheingold)
“You need to learn how to exercise mindful deployment of your attention online if you are going to become a critical consumer of digital media…” (Howard Rheingold)
SOME
“It is not information overload. It’s filter failure.”
Attention Management Apps and Tools
Reader
Discussion Questions
What are your digital media practices doing to your attention?
What attention management web tools or apps do you use to deal with the tsunami?
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