Improving your scientific visibility: From theory to practice

From theory to practice

Nicolás Robinson-GarcíaDaniel Torres-Salinas

Universidad de Granada

Vicerrectorado para la Garantía de la Calidad October 30, 2015

THEORY

• Open Access & Online visibility

• Digital Identity and reputation

DEMOS

• How-to guide: tools for disseminating scientific

papers: repositories, Google Scholar & altmetrics

HANDS-ON

• Create your own Google Scholar Profile

Theory

• It is essential to disseminate our scientific

activity through the Internet in order to gain

visibility and social and scientific impact.

• Part 1: We introduce the history of Open Access

through its main figures and milestones and we

define its main concepts and characteristics.

• Part 2: We emphasize the need to develop a

scientific and academic identity and we give some

tips on how to manage our digital reputation

correctly.

Part 1

OPEN

ACCESS

• % share of journals

indexed in the citation

indexes from Thomson

Reuters

9.000 elite journals

Control over

scientific

information and

its profits is

exerted by

few

AND THEY

SELL IT TO

US BY

JOURNAL

PACKAGES

• academic libraries

• consortial purchasing

• big deal

Big deals

increase

the

expenses on

journal

suscriptions

• publishers impose their own collections

• abusive increases on pricing, up to 20%

• libraries acquire journals that are never used

• all of this leads to the beginning of the Open Access

WRAPPING UP

Government fund research

Researchers publish

their results

in peer reviewed

scientific journals

Publishers

edit these

papers and

sell them

back to them

through

libraries

THIS ARE

OFFERED IN

OPEN

ACCESS

GRATIS

RESEARCHERS

ACCESS THEIR

PAPERS THROUGH

SUSCRIPTION

Researchers

publish their papers

in journals or

repositories

and the fall of the wall begins

we are witnessing an essential change

in the way information is accessed, the

way it is communicated to and from the

general public, and among researchers

Ginsparg

Launches

the ARXIV

repository

in 1991

An old tradition and a new technology have converged to make

possible an unprecedented public good. The old tradition is the

willingness of scientists and scholars to publish the fruits of their

research in scholarly journals without payment, for the sake of

inquiry and knowledge. The new technology is the internet.

Budapest open

access initiative

2002

The main mission of a read-write culture,

is to provide universal access to

knowledge, not exclusive access, in

every part of the globe

Lessig

Developes

the creative

commons

licenses in

2002

We realize that the process of moving to open access changes the

dissemination of knowledge with respect to legal and financial

aspects. Our organizations aim to find solutions that support

further development of the existing legal and financial frameworks

in order to facilitate optimal use and access.

Berlin declaration

on open access

2003

Launch

of plos biology

2003

.

Our aim is to catalyze a revolution in scientific

publishing by providing a compelling demonstration of

the value and feasibility of open-access publication.

The key to all these issues is the right of authors to achieve easily-

accessible distribution of their work. If you would like to declare

publicly that you will not support any Elsevier journal unless they

radically change how they operate…

The cost of

knowledge

2013

We need to download scientific

journals and upload them to file

sharing networks. We need to fight for

Guerilla Open Acces

Swartz† 1986-2013

Condemmned to

pay 4mill +

50 years of

prison for

unlocking jstor

Recommendation on access to and

preservation of scientific informationStates that “Policies on open access to scientific research results should apply to all

research that receives public funds.

Ley 14/2011 de la Ciencia, la Tecnología y la InnovaciónLos agentes públicos del Sistema Español de Ciencia, Tecnología e

Innovación impulsarán el desarrollo de repositorios, propios o compartidos,

de acceso abierto a las publicaciones de su personal de investigación….

EU & Spanish

Open Access policies

GREEN

ROAD

GOLD

ROAD

Self Archiving Journals

What is

self archiving?

The autor makes accesible their

scientific work openly and for free

How to self-archive

WEBSITE SCIENTIFIC

REPOSITORY

What is

a repository?

A repository, deposit or archive is a

centralized place where digital information

is stored and preserved, normally

databases or digital files

• Institutional

• Thematic

• Articles

• Data

Advantages of

Repositories

1. Metadata description

2.Compliance with international standards

3.Indexing by search engines

4.Long term preservation

5.Use of permanent DOIs and URLs

Metadata

International

standardsData

exchange

WHAT DO WE UPLOAD

differences between

pre-print and post-print

Peer

Review

Accepted

for

publication

Published

version

PRE

PRINT

POST

PRINT

PUBLISHER

VERSIONSUBMIT

TO

JOURNAL

The best formula

for self archiving

Personal Website Repository+

Journals’ policies

With regard to

OPEN ACCESS

FULL

OPEN

ACCESS

OPEN

ACCESS

AUTHOR

PAYS

OPEN

ACCESS

HYBRID

MODEL

MODELS

Author pays modelJOURNAL Euros per article Articles 2010 Benefits 2010

Genome Biology (BMC) 1.800 € 155 279.000 €

Breast Cancer Res. (BMC) 1.345 € 138 185.610 €

PLoS One 987 € 6.690 6.603.030 €

PLoS Medicine 2.120 € 85 180.200 €

Hybrid Model: British Medical Journal>2.500 €

Number of papers in Open Access

- gold open access – indexed in Web of Science IN 2004 papers in Open Access represented 3%

IN 2013 Open Access papers represented 11%

“… Amount of use seems intuitively to

be a test of quality. Amount of usage

provides a reasonable measure of the

scientific importance of a journal or a

man´s work. Unfortunately we have no

data for individual papers.. ”

Price

Downloads

What about

GOOGLE?

• Currently most of academic searches for scientific literatura

take place in Google or Google Scholar

• It is essential to position our work and make it more

retrievable that similar papers on the same topic

JUST UPLOAD IT TO THE REPOSITORY! (FOR NOW)

Who’s Afraid of Peer Review?A spoof paper concocted by Science reveals little

or no scrutiny at many open-access journals

Bohannon, Science, 2014

The Google scholar experiment:How to index false papers and manipulate

bibliometric indicators

Delgado, Robinson & Torres-Salinas, JASIST, 2014

● If researchers were willing to they would be able to

communicate their findings without publishing in journals

● There are no technological barriers to Open Access

rather than those we impose to ourselves

● For many researchers science is not important, but

their academic careers

● Evaluation systems should include new metrics and

communication channels

● You can publish in impact journals and still confront the

system by making your papers available

● We must have a clear and well-defined strategy as

researchers in the Internet: Digital identity + reputation

Part 2

Digital

reputation

THE TWO

REPUTATIONS

One cannot have a digital scientific

reputation if they have no previous

scientific reputation

Moving our reputation

to the Internet

Digital

reputation

=

A - Digital identity+

B – What they say about us +

C - Positioning

Digital reputation

A

Image

Digital Identity

PRESENCE

IN THE

INTERNET

DIGITAL

IDENTITY

PRESENCE

IN THE

INTERNET

Digital reputation

B

How are we perceived

What do they say about us

Digital reputation

C

How do we position ourselves

Competitive Advantage

and how do we manage

digital reputation?BY CONTROLLING THE

OTHER THREE

A + B + C

$

$$$

Lessons learnedOur on-line reputation is build upon

our off-line scientific reputation

Internet does not forget malpractice

Build first your scientific reputation with papers acknowledged by your

community, then you can start to work on your on-line reputation

Do not try to earn an on-line reputation dishonestly

or with strategies from other sectors

IT IS YOUR CONTRIBUTION TO SCIENCE

THE STORY YOU HAVE TO TELL THROUGH SOCIAL NETWORKS

Plan

Build

Identity & Reputation

Type of profile

Speaker

Researcher

Innovative

Miscellaneous

Fernando Trujillo

Teaching profile

Paco Herrera

Science communication

Channel

Web

Blogs

Networks…there are hundreds of tools…

Francisco R. Villatoro

uses a blog

Álvaro Cabezas Clavijo

uses Twitter

Personal style

Formal vs Informal

Scientific vs Personal

Misc.

Rafael Repiso Caballero

The formal typeJesús Tramullas

A casual guy

Your audience

Audience – ej. journalists

community – ej. country

contacts – ej. selective

Nicolás Robinson

English

+ Researcher

Javier Guallar

Spanish

+ Professional

Objective

Dissemination of publications

Discuss results

Alert

Share resources

Online reputation

New tyrannies?

New opportunities?

DEMOS

› Where and how can I deposit my scientific results so

that they are accesible to everyone?

› How do I manage and disseminate complementary

material and data sets related to our papers?

› How can I position my scientific output within the

top results in Google and Google Scholar?

› How can I measure properly

using altmetrics (alternative metrics) the impact of

my research papers?

› How can I create a personal identity where all my

output is together in the same place?

1) Analyze the OA policy of your

journal

2) Choose a repository

3) Prepare the post-print: elements

4) Deposit!!

OA journals’ policies

Journal’s website

Sherpa/Romeo - Dulcinea

Repository

Institutional - Thematic

Post-print

Elements

› Where and how can I deposit my scientific results so

that they are accesible to everyone?

› How do I manage and disseminate complementary

material and data sets related to our papers?

› How can I position my scientific output within the

top results in Google and Google Scholar?

› How can I measure properly

using altmetrics (alternative metrics) the impact of

my research papers?

› How can I create a personal identity where all my

output is together in the same place?

1) Analyze the journal’s policy

2) What do you want to share?

data vs. material

1) Choose a repository

2) Deposit!!

Data policy of a journal

Journal’s website

Complementary material vs. datasets

Material – Data set

Where do I deposit the data

Repository - Databank

› Where and how can I deposit my scientific results so

that they are accesible to everyone?

› How do I manage and disseminate complementary

material and data sets related to our papers?

› How can I position my scientific output within the

top results in Google and Google Scholar?

› How can I measure properly

using altmetrics (alternative metrics) the impact of

my research papers?

› How can I create a personal identity where all my

output is together in the same place?

1) Metadata metadata and metadata

Upload a paper to a repository

› Where and how can I deposit my scientific results so

that they are accesible to everyone?

› How do I manage and disseminate complementary

material and data sets related to our papers?

› How can I position my scientific output within the

top results in Google and Google Scholar?

› How can I measure properly

using altmetrics (alternative metrics) the impact of

my research papers?

› How can I create a personal identity where all my

output is together in the same place?

1) Install the Altmetric.com plugin

2) Create a Mendeley profile and see who

reads your work

3) Create your CV in ImpactStory $$$$

How to analyze the altmetric impact of

a paper

Altmetric.com

Manage your Mendeley profile

Perfil de ejemplo

The alternative scientific CV

ImpactStory

› Where and how can I deposit my scientific results so

that they are accesible to everyone?

› How do I manage and disseminate complementary

material and data sets related to our papers?

› How can I position my scientific output within the

top results in Google and Google Scholar?

› How can I measure properly

using altmetrics (alternative metrics) the impact of

my research papers?

› How can I create a personal identity where all my

output is together in the same place?

1) Create a profile in Google Scholar

2) Add new publications

3) Manage your publications

4) Create citation alerts

BASIC TOOLS

>> OA policies-> Sherpa/Romeo – Dulcinea

>> Repositories -> ArXiV – Digibug

>> Data -> Figshare

>> Alternative impact -> Altmetric.com – Mendeley

>> Scientific profiles -> Google Scholar Citations

From theory to practice

Nicolás Robinson-GarcíaDaniel Torres-Salinas

Universidad de Granada

Vicerrectorado para la Garantía de la Calidad October 30, 2015

torressalinas@gmail.com

http://sl.ugr.es/torressalinas

@torressalinas

elrobin@ugr.es

http://wdb.ugr.es/~elrobin

@nrobinsongarcia

de la teoría a la práctica

Nicolás Robinson-GarcíaDaniel Torres-Salinas