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AR
Source:hRp://gizmodo.com/5800318/augmented-reality-is-now-3d--on-lgs-op<mus-3d-phone-anyway
DigitalComponents
Fragmenta<onofsocialmedia:
SocialSharing StatusUpdates Photos Videos
Workexperience Family Connec<ons Games
InstantMessaging
WhyARandVRisimportant?• Heavilyusedinentertainment,healthcareandeduca<on• Itallowstheusertobreakawayfromtherealworld,allowingthem
tobeisolatedintheirownworldtoallowthemtoescapethestressoftheirreallives,greatlyenhancingtheirhealth.
• Simula<on–VRgivesyouarealformofstorytelling.Itcanisolateyoufromthisworldandgivesyouaspaceofhealing.
• HistoricallyVRonlys<mulatedthesenseofsight,butnowwecanevenbeengagedinthearomaofthevirtualworld.
• Itenhancesawareness,measuresstresslevelsandyourleveloffocus.
• VRcangreatlyhelpinthelearningprocessthroughcompletelysurroundingtheuserinthesubject.
Differences
AR• Enhancingthereal
environment,addingnewelementslayeredovertherealenvironment.
VR• Recrea<ng,replacingand
turnstherealenvironmentintoavirtuallandscape.
Damn!!Ourworldmovestoofast!
Today,theworldweliveinchangessoquicklythatitisbecomenear-impossibletopredictand
planforthefuture.
Arguments–Realorunreal?
“Whatisreal?Howdoyoudefine‘Real’?Ifyouaretalkingaboutwhatyoucanfeel,whatyoucansmell,whatyoucantasteandsee,then‘real’issimplyelectricalsignalsinterpretedbyyourbrain”Morpheus
Challenges(ForTechnologysocware,contentandhardware)
• Goal–Nottoreinventthewheel,buttopartnerwithotherstouseexis<ngtechnologiesinnewandexci<ngways.
• Technologyisbeingdemocra<sed.Socialmediaisbecomingmorefragmented.
HaveyouandIbeensimulated?• Experienceininterac<onhasbeenchanged.• Itisnowakindofrela<onshipbuilder,mo<va<ngusalltocommunicatemoreopenlyandinnewways.
Thetechnologiesavailabletodaymakealmostanythingpossible,howeverweares<lllimitedbytheinterfacebetweenusandthose
technologies.
Source:hRp://idiomorigins.net/wp-content/uploads/2013/03/inthesameboat1.gif
Combina<onoftheoriesthroughcolour,travellingandchoices
• Travellingisaboutdiscovering,exploringopportuni<esandtofindnewthings.Crea<nganewtool,nottomakemoneybuttogiveourgenera<onanewwayofthinking.
• Beingastartupisaboutpeople.Connec<ngwithpeopleenhancesyourlifeandopensupnewandexci<ngopportuni<esforyou.
• Lovemoveandtobemoved.Justlikecameralenses,zoominandzoomouttocapturethebestmoment.
YouandIhavesignedasocialcontract.
Realityischangeableun<lsocietyacceptsit.Itwillbecomereal,butthepercep<oniss<ll
subjec<ve.
References
• hRp://www.123rf.com/stock-photo/cave_pain<ng.html
• hRp://singularityhub.com/2016/06/23/elon-musk-says-were-probably-living-in-a-computer-simula<on-heres-the-science/
• hRp://ryansawyermarke<ng.com/fragmenta<on-social-networks/
Challenge–“BeImagine;BeYourself”
Anewlyformeddigitalcompanyisrecrui<ngforaProjectManagerwhohasabackgroundasaGraphicDesignerandhavean
understandingofAugmentedReality.Theyhavejustsecuredfundingof£1Millionfromthegovernmentto
improvetheircommunity.Youarerequiredtoapplyforthisjobbycrea<ngamagazine/
graphicalCV(includingAR)whichdepictsthefollowingelements:1.Produceanar<cletodescribeacrea<vetoolkitwhichcanimprove
socialintegra<on/engagementinthecommunity.2.Acampaigntoimprovetherecyclingofabandonedbicycles.
3.Createasolu<on(inbothdigitalandphysicalplanorm)thatcanhelpenhancetheharmonyandintegra<onbetweenrefugeesand
localcommuni<es.4.Anideatoimprovesustainableenergy.
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