Investor Pitch Mimir

Problem #1: Expertise within companies is afloat

Problem #2: Traditional tools are not up to date

Based on Wall Street Journal, 2009

“I’m stuck. How to solve my problem? Studying the books takes me too long, Google does not provide the specific answer.”

“Who has the skills and expertise required to help me out?”

Coworker A

SearcherSteve

Coworker B

Expert Eddy

“How could I extend my knowledge, instead of applying it on the same thing all the time?”

“How is it possible I see mistakes where I could easily

have helped out. Why won’t they just ask me?”

Value of tacit knowledge sharing and need to connect people

Up to date expertise systems can give real benefits

Less time needed for locating expertise has impact on the bottom line

Based on EcontentMag, 2010

Mimir is a location aware agent.

USPs: Up to date informationLearning Scalability Continuous development Network effects SaaS Low-cost Speed to market

? Bob looks

up co-workers

who can be of help

Mimir gives

results

Bob can get in touch

through Mimir or meet F2F

Bob finds his answer!

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“By aggregating data from the largest professional network and other relevant sources, MIMIR has the potential to become a “must-have” for

organizations across the globe.

Its ease of use and intuitive features makes it for a great tool, and I’m convinced it can have a meaningful positive impact on our workforce.”

“Great, finally I have my connections in one overview, efficiently mapped and matched with

my needs”

for Productive Collaboration

Customers

Tacit knowledge intensive

companies

High tech, healthcare & bio, pharmaceutical, aerospace industry,

financial services firms

Market Segment

Large

Multinational Organizations

Early adopters

The Market

Knowledge Management

$ 12,6 million

Currently growing

up-to-date, easy to implement and use, self learning, Freemium business model (for FREE)

Basic free version

July 2012

Free version with customer feedback

Sept 2012

Professional / Enterprise Sept 2012

Enhanced free version

Jan 2013

Development €615,000

32%

Operational costs

€100,000 5%

Marketing €310,000

16%

Sales €350,000

19%

Overhead €535,000

28%

2012 2013 2014 2015 2016 2017 rev € 37, € 1,5 € 8,3 € 11, € 12, € 12,

€ -

€ 5,000,000.00

€ 10,000,000.00

€ 15,000,000.00

€ 20,000,000.00

€ 25,000,000.00

Ann

ual r

even

ues

€ 2,000,000.00-

€ 1,000,000.00-

€ -

€ 1,000,000.00

€ 2,000,000.00

€ 3,000,000.00

€ 4,000,000.00

€ 5,000,000.00

€ 6,000,000.00

€ 7,000,000.00

2012 2013 2014 2015 2016 2017

Net

Pro

fit

access to the right knowledge

people within an organization do things

more effectively competitive advantage