Keynote targeting for THOM (The house of marketing)

TarWILLget ?!

What can you tell based on these (socio)demographic criteria?

AGE GENDER LOCATION DEGREE

Who thinks all great companies are targeting? ? ?

FINDING YOUR TARGET IS

PASSÉ

1)  Story to tell 2)  Product to back it up 3)  Element that makes you stand out

EARNING ATTENTION

Innocent Smoothies

TarWILLget?

-‐ Show who you are -‐ Earning attention -‐ Followers = End result

TarWILLget

-‐ Tell who you are -‐ Buying attention -‐ Consumers = Activity

Target

So,… If you find targeting hard, it just means you are stupid …

It means you still think in terms of buying, in stead of earning attention.

Thank you!

Twitter: @Leaurend LinkedIn: be.linkedin.com/in/laurentbeyer

Thank you! Thank you!

Education