Lab four and mbj sm crash course - sm 101

Social Media 101by Doug Watson

What is it and Why Should I Care?

Small Business Pass

Today’s Agenda

What is Social Media?

Why Should I Care?

What is it?

@jkrums - “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”

Common

Objections

“Social Media is for Teens.”

“There’s no point because it will just change in a

year or two.”

Business Page◦ Status Updates (News, updates)◦ Pictures (events, staff, etc)◦ Videos◦ Notes (blogs, service descriptions, articles, etc)◦ Over 500,000 apps◦ All of it shows up in a person’s Feed if they Like

your page.

The Open Graph

Conversations

#memfloodand

#memstorm

@karensoro: Postcards from harbor town- #memflood http://t.co/dPp5tBG

@patrickjwoods:“Poles down on McLean (ft from our apt) http://yfrog.com/hs8klfrxj http://yfrog.com/hs253kaj #memstorm”

April 27, 2011 at 18:33

@p_mcclellan:“Unreal. #memstorm RT @myfoxal: Craziest photo we have so far of the tornado in Cullman. A view sent this in. http://twitpic.com/4q93rs”

April 27, 2011 at 15:41

Profile◦ Your profile shows your experience and

credentials◦ Status updates add a personal element

Company Page◦ Allows people to learn about your company◦ Give an opportunity to promote specials and new

products

Connecting◦ Connect with people you know (1st-level Contacts)◦ Ask your 1st-level Contacts for Introductions to

their 1st-level Contacts◦ Write honest and helpful recommendations◦ Ask for recommendations from happy customers◦ Recruiting Tool

Top 10 Channels With Most Subscriptions

Blogging

Stats◦ Blog readers tend to be educated (majority hold

at least a Bachelor’s)◦ More than a quarter make upwards of $75,000◦ 51% of blog readers shop online, versus 40% of

non-blog readers◦ 77% of active internet users read blogs

Blog Examples:◦ Mashable◦ TMZ◦ The Huffington Post◦ Gizmodo◦ I Love Memphis◦ The Official Google Blog◦ Between Two Worlds◦ Toxel

Make a plan and follow it Get Creative Have Fun

In Closing…