Lecture 0 NSF I-Corps March 2012 intro to the class

Syllabus for Today

9:00–11:30 Class Introduction: This presentation and your business model canvases

11:30–12:30 Panel: Success in the Innovation Corps

12:30–1:30 Lunch

1:30–3:00 Class 1: Bus Model / Customer Development

3:00–6:00 Get out of the building!

7:00–8:00 Workshop: Customer Discovery Best Practices

Homework: Business Model Hypotheses – present tomorrow!

Internet Access User ID: icorps Password: stanford21

The Lean LaunchPad

Lecture 0: Introduction to the Class

Steve Blank

Jon Feiber

Jon Burke

Jerry Engel

#leanlaunchpad

This Session

• The teaching team• Why are you here?• Teaching team philosophy• Our expectations of you• Your team introduction/business model canvas

Teaching Team

Steve Blank, Jon Feiber, John Burke, Jerry Engel

8 startups in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

sblank@stanford.edu@sgblank

www.steveblank.com

• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• TA: E145, Mayfield Fellows,

MS&E 273• V.C. @ Floodgate

ann@floodgate.com@annimaniac

• BS CS/Astro Physics U of Colorado

• VP Networking SUN• V.C. @ MDV since 1991

• Chair, New Venture Creation & Venture Capital Program

• Teaching at Haas for 22 years

• On boards of 5 companies

Steve Blank, Jon Feiber, John Burke, Jerry Engel

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• Yale BS EE• McKinsey and Co.• Charles River Ventures• Stanford Ph.D MS&E• V.C. @ Floodgate

ann@floodgate.com@annimaniac

• BS CS/Astro Physics U of Colorado• 50th employee, VP Networking @ Sun• V.C. @ MDV since 1991

jdf@mdv.com

• Chair, New Venture Creation & Venture Capital Program

• Teaching at Haas for 22 years

• On boards of 5 companies

Steve Blank, Jon Feiber, John Burke, Jerry Engel

• BS Mech Engineering U.C. Berkeley,

• BA Economics U.C. Santa Cruz, • MBA Harvard Business School• Founder BMI Software• VC at ABS Ventures• Co-founder True Ventures

jburke@trueventures.com@andemca

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• BS CS/Astro Physics U of Colorado

• VP Networking SUN

• V.C. @ MDV since 1991

• Chair, New Venture Creation & Venture Capital Program

• Teaching at Haas for 22 years

• On boards of 5 companies

Steve Blank, Jon Feiber, John Burke, Jerry Engel

8 startups - 32 years in Silicon Valley• Semiconductors• Supercomputers• Consumer electronics• Video games• Enterprise software• Military intelligence

Teach: Stanford, Berkeley, Columbia

Details at www.steveblank.com

• BS Mech Engineering U.C. Berkeley,

• BA Economics U.C. Santa Cruz,

• MBA Harvard Business School

• Founder BMI Software• VC at ABS Ventures• Co-founder True Ventures

jburke@trueventures.com@andemca

• BS CS/Astro Physics U of Colorado

• 50th employee, VP Networking @ Su

• V.C. @ MDV since 1991• jdf@mdv.com

• Founder of Entrepreneurship program at Berkeley

• Teaching at Haas for 22 years• VC @ Monitor Ventures • On boards of 5 companies• 30+ years in the Valley founding and

growing tech venturesengel@haas.berkeley.edu

Bhavik Joshi - Course Assistant

• Role: Class/lecture questions, logistics and coordination

• Co-founder: Early stage clean tech startup 2011 – Present• Sr. Lecturer California College of Arts (Design MBA program) - Present • Better Place (13th employee) 2008-2011• Berkeley/Columbia MBA 2008/09• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present• 2000 – 2007 Enterprise Software • 1998 – 2000 Tata Motors India

joshibhavik@gmail.comhttp://about.me/bhavikjoshi

@joshi_bhavik

Why Are You Here?

Because we know something we didn’t before

Because we know something we didn’t before

We Now Know How to Build Startups

Course Objective: Idea to a Business

• What does it take to go from idea to a business?– Business Model + Customer Development– Hypotheses testing of the business model(s) – Get “out of the building”

Course Objective: Simulate A Startup?

• Create the pressures, uncertainty, and challenges of a real startup– Our expectations are unreasonable, they require

extraordinary effort– We expect failures, iterations and Pivots– Class is a “lab” - books/lectures are tools, not answers– Fail fast, learn quick, push you outside your comfort zone

Teaching team philosophy

• This class is taught using the “Startup Culture”– We’re tough, direct, fair - you need to be the same– Startup culture has no hierarchy - in this class you are an

entrepreneur - not a PI, lab mgr or center director– We’re your biggest supporters – we want you to succeed

• Question us, challenge us, push us as hard as we push you

• We don’t pretend to be domain experts, we know you are smarter than we are

Getting Out of The Building

• This class is not about our lectures• The class is not about your attendance• The class is about the work your entire team

does outside the building• It’s the difference between a vision and a

hallucination

Our Expectations of You

• This is a full-contact, immersive class– All of you will be full participants – here and remotely– You will spend lots of time outside of your university– You all will do all the work assigned (and it is a lot

more than you probably realize)– No “dine and dash”

• If you think you are not learning, or you all cannot commit the time, see your NSF program manager

Team Deliverables

• Each Week – 10 minute presentation– Lessons Learned presentation 7 minutes

• Instructor critique 3 minutes– Updated WordPress blog– Tens of Hours of “outside the building” learning

• May Presentation– 20 minute Lessons Learned Summary– 2 minute video of what you learned– 2 minute science video

Syllabus

Each week• We teach you about the business model• You get out of the building and test hypotheses• Your team presents what you all learned

Repeat for 8 weeks

Syllabus for Today

9:00–11:30 Class Introduction: This presentation and your business model canvases

11:30–12:30 Panel: Success in the Innovation Corps

12:30–1:30 Lunch

1:30–3:00 Class 1: Bus Model / Customer Development

3:00–6:00 Get out of the building!

7:00–8:00 Workshop: Customer Discovery Best Practices

Homework: Business Model Hypotheses – present tomorrow!

Syllabus for Tomorrow

9:00–1:00 Team Presentations

1:00- 2:00 Lunch

2:00– 3:00 Lecture 2: Value Proposition

3:00- 6:00 Get Out of the Building

7:00–8:00 Workshop: Mentor Tutorial

Homework: Value Proposition Hypotheses – present findings tomorrow!

Syllabus for Thursday

9:00–1:00 Team Presentations

1:00 -2:00 Lunch

2:00 – 3:00 Lecture 3: Customers/Users/Payers

3:00- 4:00 Workshop: Video Lecture Setup•

Homework: Customer Hypotheses – present findings Mar 28th!

Syllabus for March 28th – April 25th

• 9:00–12:00pm PST Classes 4 – 8•

Homework: You present findings every week to all teams

Syllabus for May 22nd – 23rd

• Dec 13th 9:00–5:00pm PST – Rehearsal Day at Stanford

• Dec 14th 9:00–5:00pm PST – Demo Day at Stanford

All team members required both days

The Lean LaunchPad

Team Introductions and Business Model Canvas

The Lean LaunchPad

Panel: Success in the Innovation Corps