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One presentation from a program called "Orchestrating PR to Get Funding" hosted by LLAMA PRMS at the 2010 ALA Annual Conference. Presentation is by Joe Matthews, President of JRM Consulting.
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Making
ROI
Work
Joe MatthewsALA Annual LLAMA Program
June 2010
Investments
Cost-Benefit Analysis
Value of a Library
• Use Benefits
• Nonuse Benefits
Value Taxonomy
Money saved
Time saved
Accomplishments
“Free Stuff”
Cost Avoidance
Value Calculation
Alternative cost
X
amount of use
Value Calculator
Direct Economic Benefits
Economic impact of library spending
Direct Economic Benefits
Library
as
Destination
ROI Studies
Consumer Surplus Survey
Observations
Indirect Benefits
Contingent Valuation
Willingness to Pay
Willingness to Accept
Nonuse Benefits
Option to use in the future
Option for others to use
Total Value
• Direct use value – 40%
• Use in future – 20%
• Use by others – 40%
Utility of ROI Studies
Improved credibility
Complements other use measures
Complements qualitative information
Frameworks
Library Balanced Scorecard
Social Return on
Investment
Resources
• Measuring for Results. Libraries Unlimited, 2004
• The Evaluation and Measurement of Library Services. Libraries Unlimited, 2007
• Measuring Your Library’s Value. ALA Editions, 2006.
• Worth Their Weight. Americans for Libraries Council, 2007.
• Making Cities Stronger. Urban Libraries Council, 2007.
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