Marketing the Mobile Part of Your Library

Marketing the Mobile Part of Your Library

Bohyun Kim

Digital Access Librarian, Florida International University Medical Library

Slides: http://slideshare.net/bohyunkim

http://bohyunkim.net/blog | Twitter: @bohyunkim

Handheld Librarian Online Conference VII

August 15, 2012

Marketing

Flickr http://www.flickr.com/photos/ferret111/5571051621

A step extra but essential• Awareness• Message (Brand)• User experience • Patron satisfaction• Customer loyalty

Awareness

http://expressiol.blogspot.com/2011/02/future-starbucks-menu-interface.html

What is available?

http://www.cspinet.org/menulabeling/boards.html

Brand and Message

Brand and Message

More examples•Apple, Think outside of a box.

•AT&T, The world’s networking company.

•DuPont, The miracles of science.

•IBM, Solutions for a small planet.

•Intel, Intel Inside.

•L’Oreal, Because I’m worth it.

•Nike, Just do it.

•Publix, Where shopping is pleasure.

•Subway, Eat fresh.

•Toyota, Get the feeling.

•VISA, It’s everywhere you want to be.

What is your library’s message?

• Boston Public Library: BPL - What do you want to know?

• University of Florida - Borland Library, : Opening the door to knowledge

• New Castle Public Library: Promoting lifelong learning for persons of all ages

• Cambridge University Business School - Judge Library: We don’t just stamp your books.

• Santa Barbara City College - Luria Library: Explore. Learn. Grow.

What does your library space say to your patrons?

Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/

Library entrance

Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slideshare.net/bohyunkim/i-can-do-it-all-by-mysef-exploring-new-roles-for-libraries-and-mediating-technologies-in-addressing-the-diy-mindset-of-library-patrons

One of the coolest library buildings…

I would have never known…

Mobile part of your library• Mobile e-readers• Mobile e-books• Mobile devices

(e.g. Flip camera, iPod touch, laptop, etc.)• Mobile resources (Part of your library collection)• Mobile services (e.g. Facebook, SMS reference, etc.)• Mobile website

What not show what you got?

Florida International University Green Library

This is good but…

This is better.

Howe Library http://www.vnews.com/08062010/6903185.htm

Making e-books visible

Florida International University Green Library.Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconnect/?p=498

Intrigue!

Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080

Draw attention

Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080

A successful program can be your best marketing.

NCSU Libraries – Image from Anne Burke’s presentation http://connect.ala.org/node/176080

QR Code Booklet

Images from Benjamin Rawlins’ presentation“Mobile Services & QR Codes” : http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/

Mobile databases explained in paper

Images from Benjamin Rawlins’ presentation“Mobile Services & QR Codes” : http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/

Advertise where patrons are.

Florida International University Medical Library

Engage!

Florida International University Medical Library

Visibility

Boise State University LibGuideshttp://guides.boisestate.edu/content.php?pid=141622&sid=1552856

Florida International University Medical Library

Utilize the physical space

Kansas State University Library.https://blogs.k-state.edu/it-news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/

Miami University Library, OH. http://www.epic-business.com/qr-code-use-miami-university/

What about this?

“All our mobile stuff is listed on the library mobile website!”

How discoverable is your library’s mobile website?

Flickr http://www.flickr.com/photos/vshioshvili/6052840960/

Auto redirect

Notify

Notify

?

Don’t hide your mobile site

For potential revisito

rs

Picking the right tool& Using it appropriately

Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/

References• Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL

TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418.• Benjamin Rawlins, “Mobile Services & QR Codes,”

http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/• Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL

TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498.• “Library Taglines,” Getting Attention,

http://gettingattention.org/nonprofit-taglines/database/library_taglines.html?order=field_tagline_value&sort=desc.

• Gimme. http://gimme.scottsdalelibrary.org/• “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual

Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080

• FIU Medical Library, Facebook. http://facebook.com/fiumedlib.*** See other references in the slides.

Questions?