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This is my presentation for the latest Mastering Online Rankings Conference 2012 which was held in Bataan, Philippines. This event was attended by more that 100 participants.The attendees are all SEO professionals from various agencies. This is a call to many SEO professionals to rise above the shady SEO practices and give real value to our clients for long term and having the right mindset in online marketing and stop spamming which in reality brings no stable ROI.
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http://moz.com/rand/ http://www.mattcutts.com/blog/
Please, DON’T EVER do this
AGAIN!
Spam what!?
Google it!
Okay, got it.
Spam (SEO): Named after the infamous canned luncheon meat, SPAM is the term that refers to search engine optimization techniques that grossly violate the Terms of Services Agreements published by the major search engines. As a term, SPAM can be applied to any unwanted or unwelcome product of Internet Marketing including but certainly not limited to email.
Now tell me what a Web Bender is….
Nope, it’s not blender I said “bender”
Nope, but you’re close.
“One who can control web conversations using the principle of leverage to drive major traffic in far less time than traditional online marketing.”
Give me a lever long enough and a place to stand and I will move the earth.
Archimedes (287-212 BC)
http://www.webbythoughts.com/branded-content-marketing-johnson-johnson-style/
Brand Thought Leadership
Influence Authority Wide Online
Presence
Community Followers
Social Media Voice
Allies
Influence Authority
Wide Online Presence
Community Followers
Social Media Voice
Allies
I don’t think I can do this in lesser time….
Influence Authority
Wide Online Presence
Community Followers
Social Media Voice
Allies
It takes much resources….
Influence Authority
Wide Online Presence
Community Followers
Social Media Voice
Allies
A long way from ground up….
Influence Authority
Wide Online Presence
Community Followers
Social Media Voice
Allies
Algorithmic change every 6 months….
Influence Authority
Wide Online Presence
Community Followers
Social Media Voice
Allies
Leverage!
Leverage? How?
Build Relationships Online
Relationships with influential people in your market, who've already won the hearts and minds of your target audience.
Relationships with your growing audience.
Hey! I’m in Reddit!
Analogy
12 foldings produced 4, 096 noodles
12 Big Authoritative Links can produce more links, impressions and popularity with fewer amount of actions than that of traditional SEO would require to accomplish the same thing!
High Authority
High Traffic
Medium Authority
Medium Traffic
Low Authority
Low Traffic
Okay, tell me who’s doing it?
He started Think Traffic in 2010, and quickly built a solid reputation for building quality content.
Corbett Barr
Alexis Grant is a publishing powerhouse. She describes herself as a “journalist, blog & social media strategist and a budding entrepreneur.”
Kristi Hines is a freelance writer, prolific guest poster, online marketing consultant, and social media enthusiast that blogs at Kikolani.
Chris Brogan, a successful blogger and top 5 Ad Age Power 150. He started guest blogging and now NY Times best seller author of “Trust Agents”
Warning: Don’t Stare
This is how they see you when you just blast them emails for guest posting!
Everything starts with Epic Content
Everything starts with Epic Content
I spend 12-18 hours writing
one single post.
http://www.iwillteachyoutoberich.com
Ramit Sethi
250, 000 Readers/month!
No Promotion Will Work
With Your Crappy Content
Start with at least your 10 best epic articles relevant for your audience
Listen, listen, listen….
topics
terms stories
New ideas
Then write an epic content about it
Listen to your market’s influencers on what they are talking about.
Record an interview with an expert in your field and post it to your blog.
Some Content Generation Ideas
•Get experts to offer a tip and do a round-up of their recommendations. •Publish responses to frequently asked questions about your industry.
•Create a list of trends to watch.
Some Content Generation Ideas
•Share your slides from a recent presentation.
•Do a weekly or daily links-roundup of relevant news for your community.
Some Content Generation Ideas
•Share case studies to your audience
Some Content Generation Ideas
•Curate tips or tools relevant to your audience.
What’s Next?
Outreach!
Start Small to build portfolio
Woo big sites with patience
Pitch right
Big sites could be chaotic inside
To get to the top you must network with people at the top and get their attention and links. Period!
An Experiment
http://www.webbythoughts.com/content-curation-tools-resource/
14 Influencers caught it.
Engage more to multiply the effect
Engage more to multiply the effect
Engage more to multiply the effect
Promote those who promote you
Attracted authority Links
Trust Bait vs. Link Bait
How to get .gov and edu links
3 Steps How to Leverage Your Linkjuice
Edu Gov
homepage
a
d
c
b
bait
Challenge…
Be A Web Bender!
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