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West Suburban Business Networking meet-up presentation.
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Unlock the Power ofLinkedIn
www.RebeccaWardlow.com
Who Is Rebecca Wardlow?
President & COO at SolideaMedical.comSocial Media ExpertWeb Design & Development since 1998WordPress and Magento eCommerce ExpertProud mom of 5 children!
Why Should You Use LinkedIn
There are approximately 259,000,000 usersThe average yearly salary for users is over $100,000If you sold a product for $20 to 1% of the users on LinkedIn, you could earn
$51,800,000 !
Public Profile Settings
Optimize Your LinkedIn Profile
DoUse a current photoUse a professional headshotUse a recognizable pictureDress in appropriate attireWrite in the first person
Do NotUse a graphically enhanced photoWear inappropriate attireUse a logo as a profile pictureUse an older picture – keep it current
Your Headline
Optimize Your Contact InformationDo
Connect your Twitter accountAdd titles to your website links to generate interest
Do NotUse company Website or Personal Website for your linksUse your twitter profile as one of your website links
Customize Your LinkedIn URL
Customize your LinkedIn URL for email signatures, social sites and business cards
How to edit your LinkedIn URLEdit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL
Your Contact Details
Optimize Your Summary
Specialties In Your SummaryAdd Specialties to your Summary (bulleted list)
Your Experience
Add Visual Elements to Your Profile
Projects
Skills & Expertise and Endorsements
Endorsements
Endorsements quick and easy way for connections to endorse yours skillsEndorsements should never be requested.Give endorsements to other people who you would like an endorsement from.Never give an endorsement to someone you don’t actually endorse.
Recommendations
How To Get RecommendationsWrite a recommendation for one of your contactsLinkedIn will suggest that they write one for you in return.
Sending Requests to Connect
Always send a personalized connection invitation. Never use standard invite text.
Accepting a Request to Connect
Always send a personalized message after accepting the connection request.
Adding New Connections
People You May KnowLinkedIn Search“Contacts” from the top navigation
First Degree Connections
Message them whenever you can (but don’t waste their time)Ask them an expertise-request question via a messageCreate a LinkedIn question and direct it to a number of the first-degree connections you want to develop relationships withConnect with them and interact with them on TwitterMeet up with them in person for lunch, coffee or drinksGet close enough to friend them on Facebook
Get Introduced
LinkedIn Relationships
Sales Funnel
Create tags to match your sales funnel. Some examples:
1 – UNQUALIFIED LEADS
2 – QUALIFIED LEADS
3 – PROPOSAL PRESENTED
4 – NEGOTIATION
5 – CLIENT
Watch Your Newsfeed
Share With Your Audience
How often should you post?
a minimum of three times per week, and up to 3 times per day.
Target Who’s Viewed Your Profile
How do you know who is interested in you?They viewed your LinkedIn profileThis is a great time to connect with new people.
LinkedIn GroupsCreate or join a groupAsk questions and answer questions.Build relationships, don’t sell your products or services. Focus on how you can add to the conversation.
Network from the outsideNetwork your way through a companyLook at company employees Get Introduced featureSend InMail
Find Prospects LinkedIn Search
You can search:PeopleCompaniesUpdatesJobsInboxGroups
Showcase Your ExpertiseInvesting time in building your personal brandAllocate a slot on your calendar and make it recur every day of the workweek15 minutes per day
1. Find thought-provoking articles 2. Follow one new Influencer each
day3. Read 'Your News’4. Add a new topic5. Like & Be Liked6. Become a Groupie
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