Mindstorm #1: Transmedia Writing

TRANSMEDIA WRITING – ON EVERY SCALEDAVID VARELA

PROJECT

DATES STUDIOMARCH-NOV 2010 NDREAMS

LEWIS HAMILTON: SECRET LIFEA GLOBAL ADVENTURE

HOW DO YOU SOLVE A PROBLEM LIKE

LEWIS?

PROBLEM 1

NO-GO AREASALL THE INTERESTING STUFF

PROBLEM 2

FRAGMENTED AUDIENCEIN UNUSUAL PLACES

PROBLEM 3TIME WITH LEWISVERY LIMITED

CREATE A PARALLEL LIFENEW REASONS TO TRAIN

SOLUTION

A CINEMATIC STORYRECOVERING STOLEN ART, IN STYLE

OR...

OCEAN’S THOUSANDSTHE FANS ARE IN LEWIS’S CREW

HOW DID PEOPLE PLAY?

STRUCTURE

REAL TIME, REAL LIFE5 HEISTS, ONLINE & OFFLINE

REAL LIFE STREET EVENTSLIVE TREASURE HUNTS IN 12 CITIES

MEANWHILE

ALL IN NINE LANGUAGESSITES, VIDEO, GAMES, TWITTER, AUDIO, MAIL

ENGLISH

FRENCH

ITALIANGERMA

NSPANIS

H

TURKISHJAPANES

E MANDARIN

KOREAN

ILLUSION HIDING IN SHADOWSNOW YOU SEE HIM...

ILLUSION HIDING IN SHADOWSNOW YOU SEE HIM

SHOW US A FILM THEN

THAT ALL SOUNDS GREATWHERE’S THE DIRT?

GETTING AN AUDIENCE

LAWYERS

TECHNOLOGY

COMMUNITY

SIGN-OFF

PROJECT

DATES STUDIOMAY-JULY 2012 GOAT & MONKEY THEATRE

THE SEEDPART OF THE CULTURAL OLYMPIAD

FOUR PLAYS, FOUR GARDENSLIVE PERFORMANCES

A DIFFERENT TONETHE POWER OF SOUND

MORE TRADITIONALONE-TO-ONE STORYTELLING

AND FINALLYDIFFERENT AGAIN

BURIED TREASUREA REAL REWARD

MEET HELENA MODERN PLANT HUNTER

THE SEED ON FACEBOOKTHIS IS NOT A HOAX

DOING IT FOR LOVEGOING IN THE WRONG DIRECTION

GETTING AN AUDIENCE

TECHNOLOGY

LAWYERS

SIGN-OFF

COMMUNITY

A COMPLAINTAND AN OFFER

THE FREEDOM OF FREEDOUBLING THE IMPACT

PROJECT

DATES COMPANYAPRIL-JUNE 2013 NOCTURN DANCE

DARE YOU WATCH?A TRANSMEDIA DANCE PROJECT

THIS IS NOT A DANCEBROADENING THE AUDIENCE

SPREADING THE LOADBUDGET STORYTELLING

SPREADING THE LOADBUDGET STORYTELLING

SPREADING THE LOADBUDGET STORYTELLING

AUDIENCE

CAST

THEME

STORYLINES

STORYLINESWEEKLY OUTLINES

WWW.FACEBOOK.COM/DAREYOUWATCH

PROJECT

TWITTER WEB@WRITINGSTUDIO DAVIDVARELA.COM

THANKS