Naming Your Images for SEO - What You Need To Know

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Sept 15, 2010: Sue and Therese led a discussion about naming images online and the importance of social media optimization. This PUG Wedding Photographers group meets once a month in Austin Texas. Event hosted by Suzi Varin of QWeddings.com. Presentation given by social media consultants Therese Kopiwoda, http://socialmediahound.com/ and Sue Rostvold, http://socialmediatherapy.com.

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Naming Images

For SEO

?Social media training,

consulting, presentations and

workshops.

What’s The Best Way to Name Your

Images before uploading

? ???

??

Bridal-Portrait-Austin-Texas.jpg

Use Words!!!

IMG01203487.jpg

Bridal-Portrait-Austin-Texas.jpg

No Underscores

Bridal_Portrait_Austin_Texas.jpg

But no more than four.

Use Dashes

Laguna-Gloria-Bridal-Portrait.jpg

Four Words Max

Laguna-Gloria-Bridal-Portrait-01.jpg

Lake-Travis-Wedding-Party-01.jpg

Use Good Key Words

FAQ: What about using your name in the title?

What about when you upload images

to Facebook

? ???

?

?

Facebook does it’s own url thing.

Not So Important

Should have key words in the caption. Even better, have a link to your

website in the caption.

Facebook Photos

Facebook pages are indexable by search engines.

Personal profiles are not.

Facebook FYI

Why Should A Wedding

Photographer Be on Flickr?

? ???

?

?

To be found.

Link back to your website, facebook,

linkedin, youtube and twitter.

?

To learn.

Creative & talented photographers are

sharing their techniques on Flickr.

?

To network.

Flickr is a social network. Word of Mouth will help your business

grow.

?

Add TitlesTags

DescriptionsLinks

Usage Rights

After uploading

AustinTexas

WeddingPhotographyPhotographer

MaryJo JohnsonMaryJoWeddings

Laguna Gloria

Tag, Tag, Tag

Attribution, Noncommercial, No Derivative Works or Share Alike

Creative Commons

Licensed under a creative commons share-alike. Use freely but give attribution to “maryjo johnson, maryjo weddings, austin, texas” and link to www.maryjoweddings.com.Follow me on twitter at twitter.com/maryjo and Facebook at facebook.com/maryjoweddings

Attribution:You let others copy, distribute, display, and perform your copyrighted work - and derivative works based upon it - but only if they give you credit.

Noncommercial:You let others copy, distribute, display, and perform your work - and derivative works based upon it - but for noncommercial purposes only.

No Derivative Works:You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.

Share Alike:You allow others to distribute derivative works only under a license identical to the license that governs your work.

Will my images get stolen?

Very Possibly.

But they are also more likelyto get found &

get shared.

Be scared or

Be shared.

Take the proper precautions

and go for it!