Observation Lab - Crash Course on Creativity

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Observation Lab

Observations from 6 different stores in India

+Garment Store in Jammu, India

+Observations

A large variety of shawls

Vibrant shades.

Nicely illuminated

One owner and one sales person attending the customers.

Not very many customers.

The sales person told the price even before showing the product, which I thought wasn’t a nice way.

+Road side bangle store, Jammu, India

+Observations

Stuff of not very good quality, but yes good value for money

Shopkeeper was very happy person.

He encouraged to try on the bangles before buying them.

You can always bargain at such shops to reduce the prize.

There were lots of other vendors around the same place selling the same stuff.

Mainly customers were females and kids.

+‘The Hanger’ – a garment store

+‘The Hanger’ – A garment store

+Observations

Very organized store

Very attractive store, had little goodies placed next to the billing counter.

The store had wooden flooring and was brightly illuminated

One of the wall had mirror so it made the store look even bigger and brighter.

The store had the fragrance of lemon grass.

+Big Bazaar – The grocery store

+Observations

A huge 3 floor store in the mall.

The cash counter was located at the entrance/exit of the store.

The music was very loud

The stuff was very nicely organized in the store.

Most of the customers were couples.

+A local store

+A sweet shop

+Observations

Very bright entrance.

The store inside is very dull because of the dark flooring and the low ceiling.

The prices were not clearly mentioned on all the items.

Candies and other goodies lying on the billing counter.

Loud music

The salesperson doesn’t seem to be a friendly person

There were only 3 customers when I visited the store.