Ola Cabs - Integrated Marketing Communication

• OLA is an app that provides a customer with a ride from point A to point B.

• The app is easy to use and eliminates the need to call a taxi service.

• The cars are clean, safe and road worthy.

BRAND KEY MODEL

5

•CARPOOLING SERVICES•UNORGANIZED PLAYERS (Auto rickshaws / taxis)

BRAND KEY MODEL

• People who mobile from one place to another for any purpose

• Customers who are in need of cab instantly

• Customers whose safety at night is the priority during travelling

• People who value time

BRAND KEY MODEL

People finish their work even while travelling (last minute studies, office presentations,

planning etc.)

BRAND KEY MODEL

FUNCTIONAL BENEFIT: Making cities more

accessible by seamlessly connecting riders

to drivers through apps

EMOTIONAL BENEFIT: Safety by design

SELF EXPRESSIVE BENEFIT: Everyone's

“Private Driver”

PERFORMANCE: Get customers where & when they

want to go, promptly, efficiently, comfortably & safely

SUPERIOR SERVICE: Timely pickup, private usage &

customer care

QUALITY: Providing courteous service in clean, well

maintained cars

CONVINIENCE: Rewards, reference, OLA money etc.

BRAND KEY MODEL

VALUES : OLA’s corporate strategy is price leadership (providing its customers with the highest possible value at the lowest price)

BELIEFS : OLA beliefs in providing a professional, safe, quick & convenient transportation service to all

PERSONALITY : OLA is helpful, innovative transport problem solver who is professional, considerate and caring

BRAND KEY MODEL

OLA CUTS MID DAY TRAVEL PRICES TO ₹5 PER KILOMETRE

BRAND KEY MODEL

• OLA provides a solution to a real problem that imapctsmillions of people

• OLA has disrupted the monopoly of taxi cab transportation that exists in many city and reinvented the experience from top to bottom

• OLA is literally like having an almost instant ‘PICK ME UP’ service whenever customers need it

WHICH IS WHAT EXACTLY CUSTOMERS ARE LOOKING FOR

BRAND KEY MODEL

To all who need to hail a cab, OLA is an app that provides you with a simplest and most reliable taxi service around.

With the touch of a button on OLA APP, a driver will pick you up within minutes

‘NOW THAT’S REVOLUTIONARY’

PRESENTATION BY:

Sagar Paul