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Holy JUAN CARLOS SOTO CASTRO You Can Get Fired for Social Media Posts?Personal Branding in a Social,

Mobile, Digital World

Anthony Weiner

Resigned From Congress…

Due to inappropriate Tweets

How Can You Maintain A Good Reputation Online?

“39% of employers use social networking to research job candidates”

“43% have found info factored into their decision not to hire a candidate”

“19% have found info that influenced their decision to hire a candidate”

“70% have rejected candidates based on online reputation”

“Only 7% of Americans believe online reputation affects job search.”

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Hi, I’m @EricTTungSocial Media Manager @ BMC

Univ. Texas 05 Graduate

7 Years in Social

145,000 Twitter followers

Forbes #33 Social Media Influencer

So, How did I get here today?

The year was 1994

This was a cool album.

This was a new car.

This was probably

most of you.

And this was the internet.

1999, My First Website

2005, Facebook

2008, Twitter

2008, GDF SUEZMarketing Communications- Telemarketing- Promo Products- Trade Shows- Newsletters- Google Ads- Social Media

2011, Social Media Specialist

2012, Social Media Manager

What We’re Noodlin’

1. Social Media is Huge.

2. Online Reputation Oops.

3. Online Reputation for Jobs.

4. How to Fix Your Social.

Facebook Privacy Settings

5. Extra Stuff You Should Do.

Social Media is

HUGE

Social Networking is

HUGE.World Populations

China 1,360M India 1,241M

1,060M560M400M

USA 317M Indonesia 249M

240MBrazil 201M

Pakistan 185MNigeria 173M

150M

25 million brands have facebook pages

2.6 million brands have LinkedIn Company Pages

Facebook users share

4,750,000,000 pieces of content daily.

In a Single Day.16 Years of Video

40 million photos

500 million Tweets

27% of Time Online

is on Social.More than any other

category.

1 in 3 marriages in 2013 started online.

Th

e m

edia

land

scap

e is

chang

ing…

Francis vs. Benedict:

Bush ‘01Obama ‘13

Maybe e

ven n

o m

ore

new

spapers

…

10% of organizations report an employee who has done something via Social media that damaged its reputation

Importance of Social Media

Be Professional.

Be Nice.

“We do not know the total millions of dollars FedEx pays Ketchum…We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position…A hazard of social networking is people will read what you write.”

"@calpizzakitchen black button ups are

the lamest shit ever!!!."

Ex NFL Star, Brian Holloway

Estimated $20,000-$30,000

in Damage

What You Post Online…Lives Forever.

Reputation Management for Job

Applicants

Over 90% of companies will use social media for hiring

Recruiters On Social At All-Time High

2010 2011 2012

82%

89%

92%

Social Networks Used for Hiring

LinkedIn Facebook Twitter

78%

55%45%

87%

55%47%

93%

66%54%

201020112012

86% of Recruiters Likely to Look at Social Profiles

48%

25%

13%

14%

Always UseOccasionallyIf ProvidedNever

The Super Socials

86% of jobseekers are on at least one network. 31% are on all three.

People that found their last job via social..

28% of Super Socials found their last job on a social

network

19% of all job seekers modify Facebook’s privacy

settings

32% of Super

Socials do.

9% of all job seekers have connected with a recruiter on LinkedIn

45% of Super Socials have.

11% of all job seekers have searched for jobs on Twitter

48% of Super

Socials have.

How to Clean Up Social…

(How not to be this guy)

What Do Recruiters Not Like Seeing?

Illegal Drug Use -78%

Sexual Posts -66%

Profanity -61%

Spelling/Grammar Errors -54%

Alcohol Consumption -47%

YES,54% of recruiterssaidpoor spelling & grammar were negative.. and only

said that photos consuming alcohol were.

47%

Clean Up Your F’in Language

And learn you’re grammar.

LearnHow

To Spell

Religious Posts – 53% Neutral

Political Posts – 62% Neutral

BUT.. That was a survey

Try not to be “offensively political or religious”

Professional Orgs – 80%

Non-Profit Involvement – 66%

Does this mean

you can never

have fun again?

What You Need to DoRight Now!

Settings

Untag or Secure Your Photos

Get Rid of Facebook Drama

Check Out Your Groups

More Facebook Tips…

Ask Friends to Remove content.

Contact Facebookto remove content.

When You Think You’re Done… “View As” Public.

Update Your Work &

Education Info

Yourself.

Yes, Images Too.

Check Links for professionalism.Look several pages deep.Remove Pages from Google.

(Google “Remove Pages from Google”)Bury The Info.

Get more pages that talk about you (LinkedIn, YourName.com, etc).

Yourself.

Yourself.Use Google “Me On The Web”

”If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.”- Eric Schmidt,

Google Chairman

Going the Extra Mile

Get on LinkedIn.

1.Build Your Network2.Opportunities Come To You

3.Industry Group Connections4.Keep Resume Up to Date

5.Read Industry News6.Get Noticed on Google

“Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from,

not your online resume. - @KokaSexton, LinkedIn

Regularly one of the top 2-3 search results for your name.

Setting Up The Perfect Profile1. Your name should only contain your name

2. Catchy headline with keywords you want to be found for

3. Professional Photo

4. Reach at least 501 connections for social proof

5. Add all relevant contact info.

6. Customize website names

7. Customize your profile URL

10. Add a video or slideshow using LinkedIn’s new multimedia feature.

8. Use keywords you want to be found for throughout your summary and profile

9. Write in the first person – this is not your resume or CV.

11. Keyword load your Skills with terms you want to be endorsed for. Use branded terms when available.

Expand Your ConnectionsUse “People You May Know” on your Home Feed Screen

Add your email address to search for personal contacts on LinkedIn.

Get on #Twitter.

1.Stay on top of news & trends2.Follow People in your field

3.Develop your Voice/Following4.Connect with Brands5.Connect with Celebs

Setting up the Perfect Twitter Profile

1. Interesting header image

2. Photo, clear, centered.

3. Complete Name, Bio

4. Include Something Fun

5. Location listed6. Posts regularly

Find Twitter Connections

From Discover tab, click on “Who to follow” to find Twitter users similar to ones you currently follow.

From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.

3 Ways To Use Twitter1.Learning: Utilizing Twitter as a daily news

feed of critical and curated information2.Helping: Adding back to that community

with frequent engagement and helpful responses to friends, industry professionals and influencers.

3.Promoting: Promoting your work, of others in the industry.

Establish a voice. Make connections.

Great for Search Engines.

Amazing for Job Applications.

Blog.

Show The World You Mean Business.

Register Your Domain.

If You’re Looking For a Job, Get Creative.

Meet Alec Brownstein

In 2010, He was looking for a

job…

He figured that ad execs googled themeslves…

When they did, the first ad they saw was from Alec.

Did it work?Targeted:

Interviewed:

Offers:

David Droga Tony Granger Gerry Graf Ian Reichenthal Scott Vitrone

David Droga Gerry Graf Ian Reichenthal Scott Vitrone

Ian Reichenthal Scott Vitrone

What You Should Do.

Check Facebook Privacy SettingsCheck Posts, Photos, ProfileGoogle Yourself.Sign up for Twitter, LinkedIn, and your domain.Blog, blog, blog.Provide Value. Be Yourself.

Thank You!All Networks: EricTTung

Web: ericttung.com

Email: Eric@EricTTung.com