Promoting Real World Events Through Digital, Presented by Dean Russell, Fleishman-Hillard

P r o m o ti n g R e a l W o r l d E v e n t s T h r o u g h D i g i t a l

Dean Russell | @dean_rDean.russell@fleishmaneurope.comFleishman-Hillard Webinar

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Past – what has changed

Present – what’s happening now?

Future – where is this all heading?

Agenda

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...Past – what has changed?

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People have always been social

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Social gatherings

Sporting events

Market places

Music concerts

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Conferences

Congresses

Product launches

Roundtables

#tweetups

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Research indicates that like-minded people and groups tend to get on

Kurt Lewin (1890 - 1947)Father of social psychology

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Best practice New skills – ‘How To’ insights

New trends and future predictionsListen to industry experts

InspirationNetwork & meet new peopleRe-connect with old contacts

Share experiencesMeet similar people in their field

Feel part of a bigger groupShare and discuss common problems

Share opinionsMeet new suppliers

Free stuff!

Why attend professional

events?

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Why attend professional

events?

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PRESENT – how is digital changing events

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The digital

world is impacting

social behaviour

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#1. Getting people there

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Getting people there...

Tools like Eventbrite make it easy to organise ad-hoc events

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DL – STELLA BLOGGERS

Strong relationships with bloggers increases attendance and event visibility

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#2. Creating a splash

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#Twitterwalls can bring the outside in

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JOSH - CHEVY

At SXSW, our Dallas colleagues used QR codes to create buzz on & offline

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Get the world involved with social media

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#3. Using social media

to extend the life of the

event

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DL – MAROON 5

Some events are only possible online

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FUTURE – where is all this heading?

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Near field technology

Mobile ticketing and barcode scanning is becoming the norm

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Microsoft Kinect will transform our living spaces

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Near field technologies

will transform how we pay,

play and travel

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We are connected more than ever before in history

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>Networking and meeting people is part of our human nature

>Digital is helping connect beyond geography

>Events that take advantage of digital have a deeper and wider reach

>Mobile is integral to successful events>The future will bring digital and the

real world even closer together...

Rounding up

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Thanks for listeningDean Russell

@dean_r