Proximity solutions for marketing slide share summary

Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk

SolutionsQR CODES

QR Codes

Re-Direct Sites

Networked Bluetooth

Solutions

Networked Bluetooth Solutions

Re-Direct SitesNFC

NFC

NFC / QR Codes

NFC

NFC.

QR Codes (Using a colour coded standard for the whole course or department)

Re-Customisable easy to write down web links

Quick NFC Link

Text Introduction to Lesson Content

Audio Introduction

Video Summary of todays lesson

Tutors Contact details – Take a picture quickly.

An Information Table Menu

Re-Customisable for each Lesson

NFC Created Actions

The E=nRich Learning Space…

Features of Bluetooth

• Distance 10m to several Km.• Devices cheap • No cost for transmission• Bluetooth ‘Stations’ can be networked• Can integrate closely with mobile hardware• Common feature on mobile devices.

• Proximity document guide http://tiny.cc/bluetoothdoc

QR Codes..• On Screen Library Catalogue Systems – Taking

reference information with them.

• Signage on Shelves -

• Signage in departments

• Links to downloadable reading lists for mobile devices.

http://tiny.cc/qrcodegenerator

Make QR Codes Enticing to Investigate..

Make QR Codes Enticing to use..

Re-Direct Sites(Digital Signposting)

The ability to easily update Hard Copy Resources with Digital signposts

URL Shortners and Re-Direct Sites:

eg:http://p-qr.comhttp://tiny.cchttp://kimtag.com

Re-Direct Site

Run a Video

Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com

Re-Direct Site

Text Information

Run a Video

Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com

Re-Direct Site

Text Information

Run a Video

Run an audio file

Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com

Re-Direct Site

Email

Text Information

Send a Text

Update a FaceBook or Google+ Site for a project with location

Run a Video

Run an audio file

Link to an eHandout

…???

Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com

Tracking the effectiveness of Smart QR Posters / Brochures / Leaflets

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Notifications to your email / phone

Notifications to your email / phone

Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk