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ACRL 2011 presentation for Cyber Zed Shed. QR (Quick Response) Codes have been around in Europe and Asia for a while but are just making inroads in the United States as the prevalence of smart phones rises. At the ZSR Library at Wake Forest we are experimenting with using QR Codes to deliver point of need assistance and information to our students, faculty and staff. Come hear what we are doing and where we think this technology might lead.
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QR Codes and Academic Libraries: Searching for the Tipping Point
Rosalind Tedford
Z. Smith Reynolds Library
Wake Forest University
ACRL Cyber ZedShed
Thursday, March 31st 2011
What are QR Codes?
Wikipedia Educause 7 Things….
How They Work….
First You Create Them(on computer or phone)
• barcode.com• bit.ly (add .qr to any
shortened link) • Kaywa• qrstuff.com • delivr.com • QuickMark (app)• MANY Others
Then You Read Them (on your phone or iPad)
What info can they provide?
•Link to URL •Phone Number•Email link •SMS Message•Contact Information•Plain Text
QR Codes in the Wild
QR Codes in the Wild
QR Codes in Libraries
More info on QR Codes in Libraries
Libsuccess.org: Libraries using QR Codes
Joe Murphy ACRL Webcast
CIL Presentation/LibGuide by Lauren Pressley and Kevin Gilbertson
QR Codes in libraries bibliography
So why isn’t everyone using them??
(other than the obvious reason that not everyone has smart phones yet….we’ll get to that in a minute….)
Learning Curve
No Standardization = No Control Of MessageScanlife OptiScan
QuickMark
QuiQR
So What Will Tip QR Codes?
Tipping Point: Cell Phone Saturation
Tipping Point: Smart Phone Saturation
Tipping Point: Smart Phone Users Using QR Code Readers
• February survey of U.S. smartphone users by MGH, • 32% of respondents said they have scanned a QR code. • Of those, 53% used the code to get a coupon or
discount • 72% said they were more likely to remember an
advertisement with a QR code
Source: CNN
http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html
Tipping Point: Devices
Tipping Point: Sell us somethingWith a purchase….. Sends you to website…
Tipping Point: Give us something we want
Tipping Point: Make us curious enough to figure it out
Conclusions (don’t hate me….)
• Libraries won’t be the thing that tips most people to QR Codes
• BUT…..once the tipping point is reached, libraries will be VERY well situated to take advantage of the technology because so many of us are playing with them now
• We need to be conscious of the applications we make of them (don’t want to have them blend into the background)
• Do them because they are the best way not because they are the new way
• Remember what QR Codes need:• A smart phone with software• User must be standing still• Content that makes sense to deliver to a mobile device
Questions??
This presentation is available on conference schedule page
http://www.goeshow.com/acrl/national/2011/conference_schedule.cfm
My Contact Information
Photo Credits• http://feeds2.feedburner.com/elearningstuff • http://lonewolflibrarian.wordpress.com/2009/03/27/using-qr-code-in-libraries0
32709/
• http://blog.ovrdrv.com/tag/qr-codes/ • http://www.stylelist.com/2010/07/13/calvin-klein-digital-billboard-qr/ • http://mhclibrary.blogspot.com/2011/03/qr-codes-information-in-instant.html • http://
www.thedaringlibrarian.com/2010/12/hot-qr-codes-in-classroom-library.html • http://
mhms-media.blogspot.com/2010/12/cool-qr-codes-in-classroom-library.html • http://www.japantrends.com/qr-code-graves-give-a-memorial-window/ • http://www.pocketables.net/2008/06/how-to-get-att.html • http://att.com • http://verizon.com • http://www.flickr.com/photos/cimatti/5417945443/ • http://www.flickr.com/photos/mpm2006/5333302839/
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