Rutgers Ethical Leadership Conference

social media

social media:what it is

what it doesethics &

effectiveness

a social media marketing agency

social media:what it is

SOCIAL MEDIA

micro-blog

social networks

podcasts

internet forums

photo/video

Sharing

blogs/vlogs

mobileapps

social book-marks

wikis

social media: what it is

600+ million users

140 million tweets daily

100 million mobile views daily

try this…

follow & listen

inspire@corybooker@deepakchopra@redcross@richardbranson@zappos@mayoclinic

entertain@conanobrien@mindykalling@rainnwilson@theonion@stephenathome@johncleese

learn@wired@nytimes@oprah@cnn@ted_talks@presssec

{{

social media:what it does

connect

friends/familyrelationshipsjobsmeetupbrands/products{

trustresearchcustomer servicerecruitingdecisions

newsfundraising

environmenttravelhistory

try this…

mystarbucksidea.com

social media:ethics &

effectiveness

WHY SOCIAL MEDIA?

challenges

careless or negligent employees

confidential information shared

challenges

employee distraction

challenges

challenges

challenges

1. establish ethical guidelines

2. create social media policy

3. abide by best practices

social media strategy

rules

TRUST

INTEGRITY

RESPECT

between brand and consumer

comply with laws, regulations, rules

focus on consumer welfare

WOMMA ethics code of conduct

HONESTY

RESPONSIBILITY

PRIVACY

consumers are entitled to their opinions

sensitivity and care are a must

encourage practices that promote privacy

1. establish ethical guidelines

2. create social media policy

social media strategy

3. abide by best practices

STATE PURPOSEBE AUTHENTIC

PROTECT CONFIDENTIALITY

STATE APPROVAL PROCESS

STATE COMPANY RIGHTS

EXERCISE GOOD JUDGMENThttps://www.socialmediagovernance.com/

policies.php

social media policy

1. establish ethical guidelines

2. create social media policy

3. abide by best practices

social media strategy

listen to your audience

make it personal

become familiar

dedicate resources

minimize barriers

stay organized

measure results

intel’s social media policyhttp://intel.ly/intelpolicy

try this…

read:

the space

pecha kucha

innovations . brands . resources

Location-Based Social

innovations

innovations

innovations

mobile

innovations

innovations

innovations

innovations

innovations

brands

brands

brands

brands

brands

brands

sales up

106%

brands

resources

resources

resources

resources

breathe

thank yoularryw@fanscape.comwww.larrywblog.com

@lardog2000

resources

YouTube.com - social media revolution 2 (Refresh)

mystarbucksidea.com

www.womma.org – ethics guidelines

socialmediagovernance.com – policies

Intel.ly/intelpolicy

www.doseofdigital.com

http://bit.ly/pharmawiki

http://bit.ly/fdapolicy

http://bit.ly/fdapolicy2