Sharm el Sheikh Workshop - Dec 17-24 2012 - Day 3

Welcome

Your Customers Are Already Online ... Are You?

Internet Marketing Courses For Beginners

17 - 24 DEC 2012 – Day 3

Sharm el Sheikh

With Mandy Swift

Session One:

Introduction to Social Media:

Understanding the Purpose of your Social Media:

Increase Engagement and Interaction around your product

Build Market Authority

Drive Social Engagement as an important part of SEO

Develop the ‘Know, Like and Trust’ Factor, which drives more sales

How To Choose the Right Social Media Platform for YOU:

• Your Personality Type or Marketing Style

Depends on Two Things:

• Where Your Customers Are

How To Get ‘Found’ on Social Media:

You have to get off your page – Don’t wait for people to find you - Find Them!

Use Your Bio wisely!

Don’t Forget Your Keywords

Anatomy of a Great Facebook Page:

Anatomy of a Great Twitter Profile:

Anatomy of a Great LinkedIn Profile:

Break

With Andy Medlam

Session Two:

Introduction to Facebook Marketing:

Why

• Reached Over 1 Billion Users 2012

• 700 Billion Minutes Are Spent on Facebook Each Day…

• More than 50% of active users log on to Facebook on a given day

• More than 200 Billion posts are commented on, and ‘liked’ per day

• More than 500 Million people engage with Facebook on external sites…

• 350 Million active users access Facebook through mobile sites and they are twice as active…

• 300 Million Photo’s are uploaded each day.

‘Currently Over 1 Billion Accounts

Created’

So, Just to recap… Why Facebook!?

So What Fuels 99% Of Your Business?

& Where Does Money Come From?

$$Money$$

People!!

How many people like holidays?

This is IMPORTANT!!It’s NOW time to for you to Give Time to Learning new Skills on how to grow your business on the 2nd Largest Biggest Platform on the internet today…

One thing Facebook is NOT!!

“An Over-Night Success”

Understanding the difference between a Personal Profile & a

Business Page…

Personal ProfileIs for Sharing & Connecting with

Friends, Family, Work Colleagues… Life’s Stories, Photo’s, Jokes, Video’s etc… etc…

You can use it to connect with potential business clients but this is NOT a place to sell a product/service

Registration and Account Security

4. You will not use your personal timeline for your own commercial gain

Top 7 Reasons Why You Need A Business Page!!

1 - Facebook Insights: Access to Mounds of Data

2 Facebook Tabs

3 Profiles Limited to 5,000 “Friends”

4 Your Content Can Go Viral

5 Facebook Ads - Sponsored Stories - Facebook Offers - Contests

…ALL Facebook Advertising Methods

6 Ability to Assign Admin Roles

If you use Facebook as a business Page instead of a personal profile, you open the door to assigning admin roles based on the following:

Insights Analyst: View Insights

Advertiser: View Insights and create ads

Moderator: All of the above, plus send messages as the Page and respond to and delete comments

Content Creator: All of the above, plus create posts as the Page, edit the Page and add apps

Manager: All of the Above, plus Manage Admin Roles

7 Avoid Being SHUT

Down…

Lets Head Over To Facebook & Create A Business Page…

Break

With Andy Medlam

Session Three:

How to Grow Your ‘Likes’ and

Turn Them into Customers:

How to Build Your Presence

On Facebook!!

There isn’t just a ‘One Thing’ secret that’s going to give you

MASSIVE RESULTS!!

It’s everything done Collectively, Consistently each and everyday that brings you

RESULTS!!

Gaining More ‘Likes’• Adding your Page URL inside your E-mail

Signature• Adding your Page URL to ALL offline

marketing materials• Daily ‘posting’ on similar pages• Join Groups within the same niche• Link Your Personal Profile with your business

page• Search on Facebook Search Bar• Facebook Ads –

• Sponsored Stories• Promoted Posts• Direct Ads

• Add Your page URL to External sites with Social Plugins Websites/Blogs/Articles/Videos/Images

Increasing Engagement – Give It That Human Touch

• Highlight the team behind your Facebook Page

• Your Fans don’t want to connect with your brand or logo… They want to talk to YOU.

• First names ALWAYS.

• Brands that ALLOW their Pages admins to have real conversations with their Fans are much more likely to have active, engaging Pages.

• Content = Video, Stats, Quotes, Audio, Pictures, Thoughts, Questions

• Your content should Educate, Entertain, and/or Motivate!!

• Publish your BEST stuff… Don’t Hold Back!!

Always Think…. That Human Touch!!

• Engagement is about getting your Fans to take ACTION.

• Get Fans to post on your Page, comment on your posts, click the ‘Like’ button next to your posts and share your content

• Engagement is about showing up daily and taking an interest in your Fans likes, interests and opinions

Cultivate Engagement with 2 Way Dialogue!

Make It Fun: What was the last movie you saw? Two thumbs up or a waste of time?

Let them promote themselves: Do you have a Facebook page? Post your link below to share with the group!

Keep it easy: One word answers generate more engagement

3 No-Fail FB Questions

It’s not ALL about just getting ‘Likes’… This is just a Process to Generate more High Quality Leads!!

**This is where the REAL Power Kicks

In**

Offer Your Audience Something of VALUE In-Exchange For Their Name, Email Address

**This is where the REAL Power Kicks

In**

Idea’s for FREE Giveaways

• Places NOT To Miss In (________)That Other Travel Agents DON’T Know About.

• Top 7 DO’s & DON’T If You Travel To (______).

• Top 9 Adventures NOT to miss on your Holidays In (_______).

• Your FREE (_________) Guide So You Don’t Miss ALL the Excitement.

• Visiting (______)? Places to Visit from a locals point of VIEW.

Once Someone as subscribed to your FREE Give-Away you can now build a TRUE Relationship up with these potential client via E-Mail Marketing

Break

Facebook Case Study:

With Khalid Fahad AlThawadi

Session Four:

Facebook ‘Hotseats’:

Wrap-up: Summary and Key

Points from Day 3, plus

Q & A