Social Media for Real Estate 101 | Matthew Rathbun

Social real Estate

Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES

EarthCraft and Eco-Broker Certified

Four Pillars 2010-2011©

TheAgentTrainer.com/SocMedFour Pillars 2010-2011©

Expectations

Four Pillars 2010-2011©

Don’t Be

A

Squirrel!

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• Measure Your Time

• Use What Works

• Don’t Chase it All

• Give it time

• Be purposeful

• stay in a warm place

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YouTube Moment

Think Different

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“Failing  to  make  a  decision  to  change  is  simply  not  an  op7on  –  the  market  will  

make  one  for  you.”(Swanepoel  Report)

Four Pillars 2010-2011©

NATIONAL ASSOCIATION OF REALTORS®

Member Profile2010

NAR Membership Profile

www.SocialTheBook.com

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• Click  to  edit  Master  text  styles

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**Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

http://www.wikipedia.org

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What Makes You Unique?

3 out of 4 American’s Use Social Technology.

Forrester, The Growth of Social Technology Adoption, 2008

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Engage

Edify

Educate

15:1  Engage  to  Promote  Ra7oFour Pillars 2010-2011©

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Your Social Media Marketing should be fertilizer for your marketing, but it shouldn't

smell like... manure.

Is It Trusted?

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Rupert Murdoch, Global Media Entrepreneur

Technology is shifting the power away from the editors, the publishers,

the establishment, the media elite. Now it’s the people who are in control.”

BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.

REASON #5

“

Marketing is a conversation

Four Pillars 2010-2011©

When Social Media Goes Bad

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YouTube Moment

United, United

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Measured Engagement• 1 to 15 Rule

• Keep it Positive!

• Spend about 20 minutes a day engaging others

• Spend about 20 minutes a day creating

• Don’t chase every tool

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140 Characters

Followers / UnFollowers

Measured Influence

Engagement

Social Language

• Aggrega7on• Avatars• Blogs• Blogroll• Collabora7on• Feeds• “Friends”

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Social Language

• Links• Lurkers• Mashups

• Open-­‐Source• Permalink

• Photosharing• Podcast• Post

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Social Language

• RSS• Subscribing• Tags• Tribes• Transparency• URL• Widgets

• Whiteboards

• Wiki

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Matthew Rathbun, Director of Professional Development ABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES

EarthCraft and Eco-Broker Certified

Four Pillars 2010-2011©

20 hours of video uploaded every minute

http://sites.pressatgoogle.com/sundance2010/general-youtube-stats

1+ billion views a day | Second Largest Search Engine

The equivalent of 140,000+ full-length movies in theaters each week

More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years

March 2010: 24 Hours of video uploaded per minute. 34, 560 hours of video every

day - 1, 440 days worth of video!

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http://www.youtube.com/mattrathbun1

http://www.youtube.com/thecarolinasfinest

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Let’s Make a Move | The Tools

www.TheFlip.com

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Let’s Make a Move | The Tools

www.ScreenToaster.com

Let’s Make a Move | The Tools

www.Camtasia.com

Let’s Make a Move | The Tools

Windows Movie Makerhttp://www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx

Let’s Make a Move | The Tools

iMoviewww.apple.com/ilife/imovie/

Let’s Make a Move | The Tools

www.Qik.com

Let’s Make a Move | The Tools

www.UStream.comFour Pillars 2010-2011©

WHAT’S IN A BLOG?WHAT EVERY REALTOR®

SHOULD KNOW

Matthew Rathbun, BrokerABR, ABRM, AHWD, CDPE, CSP, e-PRO, GREEN, GRI, SFR, SRS, SRES

EarthCraft and Eco-Broker Certified

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YouTube Moment

RSS in Plain English

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www.TheAgentTrainer.com58

Four Pillars 2010-2011©

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Naviga7on  Menu

www.TheAgentTrainer.com60

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Widgets

www.TheAgentTrainer.com62

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RSS  Subscrip7on

www.TheAgentTrainer.com64

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Post

www.TheAgentTrainer.com66

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Header

www.TheAgentTrainer.com68

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Columns

www.TheAgentTrainer.com70

ThemesFree & Premium

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Commenting

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Plugins

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Embedding

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75

Embedding

Embed  Code

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www.ypnlounge.blogs.realtor.org/

www.AgentGenius.com

www.MRISBLog.com

www.AgentGenius.com

www.EliteScoop.com

www.VAHomePlace.com

Windows Live Writer

www.dlvr.it

Written Market Plan

• Identify Niche

• Listen

• Write Bio

• Choose Avatar

• Choose Applications

• Engage84

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www.flickr.com/search/advanced/86

Matthew Rathbun, Licensed BrokerABR, ABRM, ASR, AHWD, CSP, CNE, e-PRO, QSC, GREEN, GRI, SRES

Eco-Broker

Facing Facebook

Head-On

Real Estate Edition

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

More than 500 million active users

50% of our active users log on to Facebook in any given day

Average user has 130 friends

People spend over 700 billion minutes per month on Facebook

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Engage

Edify

Educate

Matthew Rathbun | Four Pillars, Inc ©

Just Say: NO!

Matthew Rathbun | Four Pillars, Inc ©

Sorry... What Are

You Selling?

Matthew Rathbun | Four Pillars, Inc ©

Facebook.com/username

Matthew Rathbun | Four Pillars, Inc ©

facebook.com/badges

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facebook.com/RoostApp

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SeeMyListings.com

Matthew Rathbun | Four Pillars, Inc ©

Text

•Local News•Brokerage News•Something Engaging•Community Activity•HUMOR•Open Questions•What Are You Doing?•Charitable Activities•Fun Facts•Videos•Current Readings

Let’s Give ‘Em

SomethingTo Talk About

Matthew Rathbun | Four Pillars, Inc ©

•“Like” other’s comments•Comment on other’s posts•Engage others with questions•Tag Friends in Posts and Notes•Share Links, Photos & Videos•Event Management

Engage

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Matthew Rathbun | Four Pillars, Inc ©

Hands On:Wall PostsGroupsSecurityFriend ManagementPhotosEventsCommunity/Fanpages

 Real  Estate  Edi7on

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Most Social Sites sync contact with GMail

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Google.com/mail

www.Google.com/Picasa

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Google.com/Latitude

Google.com/Maps

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Google.com/docs

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www.Google.com/Analytics

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www.google.com/webmasters/tools/

Four Pillars 2010-2011©

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Google.com/Alerts

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Google.com/addurl

128

Google.com/alerts

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www.google.com/profiles

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V A N E S S A F O X

YOUR ONLINE STRATEGY IS

YOUR BUSINESS STRATEGY

Marketing in the Age of

G o o g l e

Four Pillars 2010-2011©

Facebook.com/mattrathbun

@mattrathbun

matthew@realtor.com

www.TheAgentTrainer.com

YouTube.com/MattRathbun1