Student Assignment on International Marketing for Indian Food

GROUP 1 MEMBERS

DIANA GOVEAS

POOJA PARMAR

AJIT DUBEY

MEHUL BARI

JOSLY LOPES

INDIAN FOOD : GUJARATI SNACKS

THIS HAPPENS ONLY IN INDIA

INDIAN FOOD1.Flavor - The flavour for this food is always passionate and the

spices that are used are always rich. There are so many different Indian dishes that are prepared with a lot of flavour and spices that will make your taste buds sit up and take notice. 

2.Wide selection of choices - You will never be left without an option for a good meal, which is one of the things that so many people enjoy about this food. There are so many different choices for everyone, which means finding a delicious meal will be easy for you to do. 

3.Vegetarian and non vegetarian - One of the things that a lot of people like is that you have your choice of vegetarian meals or non vegetarian. This is not something that you will find with other cultures that offer delicious foods. 

GUJARATI SNACKSGujarati snacks are famous all over the world.It is vegetarian which can be eaten by anyone

any time anywhere.Guajarati snacks include a number of types

and flavors.Snacks is not harmful for health.

Khakhra – Simple, Lasun , Methi , Jeera , Masala, Schezwan, Pav Bhaji, Pani Puri

Kachori Chakli – Simple, Masala Chevda Shankarpala Gathiya Bhakarwadi Papad – Spicy, Non-Spicy Fafda

PRODUCTS

INDIAN FOODGUJARATI SNACKS

Core component: Easy to carry and it can be eaten any where. Tasty, healthy & satisfies hunger.

Packaging component: Includes features, quality, design, vacuum packaging, branding, etc

Augmented component: We are offering many variants under some products.

StrengthsPart of a famous Indian

cuisine.Unmatched product.

Adaptability to all seasons.High number of variants.Extensive knowledge of

consumer behavior.

WeaknessOily food.Shelf life.

Difference in customer tastes,

culture and trends.

OpportunitiesHigh number of NRI present

High growth rate for this Product.

Awareness in urban areas.Converging consumer

preferences.

ThreatsRising food prices.

Transportation costs.Government policies.

Factors related to direct competitors.

S.W.O.T.

Internal

Factors

External

Factors

Increase salesImprove profitsIncrease Awareness of the productIncrease innovationCompetitive StrikeEconomies of scaleComparative cost benefitsNeed for economic growth and world peace

Need To Tap Global Markets

Number Of Overseas Indians

COUNTRY NO OF OVERSEAS INDIANS(in lakhs)

AUSTRALIA 6.4

CANADA 12

MALAYSIA 22

USA 33

UAE 34

UK 15

SRI LANKA 16

NEPAL 7

SINGAPORE 7.9

KUWAIT 10

NEPALKUWAIT

SINGAPORE

UAEAUSTRALIA

High

Low

High

Low

Op

port

un

ity

Risks

MOST PREFERED SELECTIVE

SELECTIVE LEAST PREFERED

CANADAMALAYSIASRI LANKA

USAUK

United Arab EmiratesUnited Arab Emirates

Canada

United States Of America

United Kingdom

Sri LankaMalaysia

Target Countries

Nepal

Australia

Kuwait

Singapore

Target Audience

NRI’s

Overseas Indians

Person Of Indian Origin

Local People

Entry Mode Selection

SPRINKLER APPROACH

CANADA

NEPAL

UAE

USA

SRI LANKA

MALAYSIA

UK

AUSTRALIASINGAPORE

DistributionIndirect Export

Direct Export

Licensing Direct Investment

Joint Venture

Indirect Export

Direct Export

USA

CANADA

UAE

SRI LANKA

MALAYSIAUK

SINGAPORE

NEPALAUSTRALIA

Indirect Distribution

Manufacturer

Consumer

Agents

Domestic International

Direct Distribution

Manufacturer

Branch Office

Distributor

RetailerConsum

er

Domestic International

Packaging

Packaging•Available in best packaging •Retains the freshness taste and aroma same as freshly prepared snacks•Facilitate product transportation and protection •Convey descriptive and persuasive information •Identify the brand (Swadisht)•Assist at-home storage •Aid product consumption

Pricing Price with different countries

Pricing as customers cost

Cash discount

Quantity discount

Combo offers

Packaging in grams

India USA UK Canada

Malaysia

Australia Sri Lanka

UAE

350 gms Rs.60 2.00$ 0.80 pound

2.10$ 4.00 rm 2.07$ 135LKR

4.50 AED

1 kg Rs.280 5.67$ 3.00 pound

6.16$ 16.00 rm 6.00$ 615LKR

18 AED

Promotion In the export business, a company may find that one or more

components of the promotional mix may vary in effectiveness based on the market, the buyer or the product being sold. When used at the same time, they are collectively known as “Integrated Marketing Communications", or IMC.

It is helpful to take advantage of as many promotions as possible to grow in international market. If a company does not have direct overseas communications, it should work with the importer to establish effective promotions.

Promotion as communication

Advertising

Export through e- marketing

Online snacks buying