Student Village: CK Shock case study

CASE STUDY

CK ONE SHOCK

2011

Calvin Klein LAUNCHED their

latest youthful fragrance to

students in an EDGY and

CREATIVE way

Connecting with a generation of FASHION

CONSCIOUS and TRENDY individuals

STIMULATING their senses

And appealing to their sense of COOL

ENGAGING students,

remaining RELEVANT,

Leaving a lasting IMPRESSION

Added to all of this

CK ONESHOCK brought a

new level of CONTROVERSY

CUTTING JEANS

WAXING MY BODY

And students had a BLAST and walked away with

some cool CK prizes & an EXPERIENCE to remember

Awarded EYE-CATCHER AWARD for best campaign creative2011 Makoya Youth Awards

125,000+CAMPAIGN REACH

6 campuses, 18,000 samples

96%

64%

33%

45%

3%

16%

-28%

Percentage Above/Below the Median Sales Average

W1 No Campus Activity

W2 1st Campus Activation

W3 No Campus Activity

W4 2nd Campus Activation

W5 3rd Campus Activation

W6 No Campus Activity

W7 4th & 5th Campus

Activations

Dramatic increase after

campus events

CK One Shock saw turnover increase by over 96%

Find more case studies @ www.studentmarketing.co.za

Contact us @ sales@studentvillage.co.za