Super Brand You: Why Personal Branding Matters

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Digital Marketing WebinarSUPER BRAND YOU:

Your Personal Brand Matters

June 4, 2014 I Ajay Jain I Author (Super Brand You)

More on the book &to order

www.superbrandyou.com

You are only as

good as your

brand.

!

And your brand

is only

as

as good

you. Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Is talent and hardwork enough?

!

Sheen Matters!

PersonalSuperiorBrand Equity

WinsOften

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Everyone has to, and can, be a

Brand

!

ExponentialRide the Curve

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

What is a Personal Brand?

****

*

YourYour

perceived worthproven record

The promiseBelief others have in youYour reputation and credibility

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

What is a Personal Brand?

* Your personal and professionalcharacter**

TheThe

sizeway

andyou

quality of your networkpackage and present

yourself* How you stack up against peers andcompetitors

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

What is Personal Branding?

It is an exercise to manage yourpublic perceptions, and

controlling and influencing theimage you project to others to

gain the professional advantagesand benefits you seek.

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Why do you need

Personal Branding?

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Why do you need Personal Branding?

Higher Brand

=

Equity

Stronger Negotiating

Position!!

aGet ahead on Faster TrackAjay Jain (Author - Super BrandYou)

www.ajayjain.com

Why do you need Personal Branding?

Build a Desired!

Image

Credibility!

Stand!

= Trust

Out

Increased Self-ConfidenceAjay Jain (Author - Super BrandYou)

www.ajayjain.com

Why do you need Personal Branding?

Attract Opportunities !!

MagnetStrong to

Success!!

InvestmentSmall =

High Returns Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

RememberNot a One-Off Activity

Don’t expect results overnight

Thrive in chaos

All communication affects brand

equityAjay Jain (Author - Super BrandYou)

www.ajayjain.com

Remember...

Coat of Polish No Good

Do-It-Yourself

Don’t let your Brand down

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Remember...

Don’t hold yourself back...

...But don’t overdo it either

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

QUESTIONS

Objectives?

Target Stakeholders?

Communication Strategy?

The answers need not be etched instone - things are always changing.

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Dressing for the Occasion

•••••

Mission Statement

Elevator

Tagline

Logo

Photos

Pitch

Your Virtual Real Estate

•••

Domain

Social Media Vanity URLs

mail@you.com

And a few Add-Ons

•••

Business Cards

Your email signature

Your books Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

Yourshaped

identityonline

is beingeven while

you sleep.

And while people arelooking at you, you

might as well put yourbest face forward.

Ajay Jain (Author - Super BrandYou)

www.ajayjain.com

You.com

LinkedIn

Facebook

Twitter

BlogPR

Your Expertise inYour WordsAjay Jain (Author - Super BrandYou)

www.ajayjain.com

Ajay Jain

ajay@ajayjain.com

99100 44476

www.ajayjain.com

facebook.com/ajayjain8

linkedin.com/in/ajayjain9

Twitter: @ajayjain

22

Books by Ajay Jain

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