Switch: How to Change Things When Change is Hard

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Based on the book "Switch" by Dan and Chip Heath, this session was presented at the 2010 National Leadership SpecialQuest. This version of the presentation is designed for individuals or groups to reflect on change, engage in learning more about the content of the Switch framework, and analyzing a change for inclusion. Periodically, viewers will want to pause the slidecast in order to do these things.

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How to Change Things When

Change is Hard

SWITCH

Change

Think about a current challenge.

Record:

– Information or data you are gathering

– How you are analyzing the situation

Change: Using Your Head

Record:

– Your motivation for change

– Your feelings or emotions about the change

Change: Using Your Heart

Change: Head & Heart

Record:

– Tension between thinking and feeling about the change

Change & The Brain

Change & The Brain

Change & The Brain

Change & The Brain

The Rider attempts to

direct the action

Change & The Brain

The Elephant has the strength

to move

The Rider attempts to

direct the action

In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider.

Rider and Elephant Must Work Together

The Elephant

StrengthsEnergy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done

WeaknessesLazy, skittish, short-term payoff, does not respond to the Rider.

The Rider

StrengthsLong-term planning, direction

WeaknessesOverly analytical, indecisive

• People problems may really be situation problems

• Laziness may be exhaustion

• Resistance may be lack of clarity

3 Surprises About Change

• People problems may really be situation problems

Surprise 1

• Laziness may be exhaustion

Surprise 2

• Resistance may be lack of clarity

Surprise 3

• Direct the Rider

• Motivate the Elephant

• Shape the Path

How is the framework related to the surprises?

3-Part Framework

Direct the Rider:Provide clarity to reduce resistance

3-Part Framework

Motivate the Elephant:Energize us through the exhaustive task of self-monitoring and control

3-Part Framework

Shape the Path:Modify the environment to make change more likely

3-Part Framework

How might your change process be different if you use this framework to guide you through

the change?

Change Revisited

Direct the Rider– Follow the bright spots– Script the critical moves– Point to the destination

Motivate the Elephant– Find the feeling– Shrink the change– Grow your people

Shape the Path– Tweak the environment– Build habits– Rally the herd

9 Actions

• Read story

• Consider the action illustrated by the story

• Think about how you would describe that action in your own words

Exploring the 9 Actions

Where have we already applied the Switch concepts in

our work for inclusion?

What You already Do

For things to change, somebody somewhere has to start acting

differently.

Maybe it’s you, maybe it’s your team.

Picture that person (or people).

Imagine Change

How will the Switch concepts benefit

our work for inclusion now and

in the future?

Applying Switch

What is one change for inclusion that we are trying to

create?

Identifying a Change

What is one Switch concept that

I will learn more about and use in my own

life?

Reflection

• Go to www.heathbrothers.com

• Sign up for updates

• Explore – Podcasts– Workbooks– Reader’s Guide– Switch Framework– Chapter 1

MORE Resources

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