The Economist and social media

The Economist and social

Mark Johnson - @majohns

Community Editor, The Economist

CMPF Summer School, May 2013

First published in September 1843 to

take part in “a severe contest between

intelligence, which presses forward,

and an unworthy, timid ignorance

obstructing our progress”.

The severe contest

A “badge brand”

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Czech Rep. Germany Greece Czech Rep. Germany

Who Works Hardest, Who's Corrupt

Stereotyping in Europe

EU nation most offered as top choice as...

Source: Pew Research Center: Pew Global Attitudes Project

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Most Least Most Least

Views in Hardworking Hardworking Corrupt Corrupt

Britain Germany Greece Italy Germany

France Germany Italy Italy Germany

Germany Germany Greece Italy Germany

Spain Germany Greece Spain/Italy Germany

Italy Germany Romania Italy Germany

Greece Greece Italy Greece Germany

Poland Germany Greece Poland Germany

Czech Rep. Germany Greece Czech Rep. Germany

Who Works Hardest, Who's Corrupt

Stereotyping in Europe

EU nation most offered as top choice as...

Source: Pew Research Center: Pew Global Attitudes Project

100,000 likes…

Revenge of the nerds

Smart is the new cool

Mass intelligence

The Economist community

In a single month, economist.com

community contributors view six

times more pages than the

average visitor

General discussion

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“Dessert

Storm”

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pleasure”

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What the world thinks

Would Mitt

Romney

make a good

president of

the United

States?

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