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Mark Johnson - @majohns Community Editor, The Economist CMPF Summer School 2013 for Journalists and Media Practitioners http://cmpf.eui.eu/training/summer-school-2013.aspx
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The Economist and social
media
Mark Johnson - @majohns
Community Editor, The Economist
CMPF Summer School, May 2013
First published in September 1843 to
take part in “a severe contest between
intelligence, which presses forward,
and an unworthy, timid ignorance
obstructing our progress”.
The severe contest
The severe contest
A “badge brand”
Social media
Facebook and Twitter
1000 likes…
5000 likes…
Most Least Most Least
Views in Hardworking Hardworking Corrupt Corrupt
Britain Germany Greece Italy Germany
France Germany Italy Italy Germany
Germany Germany Greece Italy Germany
Spain Germany Greece Spain/Italy Germany
Italy Germany Romania Italy Germany
Greece Greece Italy Greece Germany
Poland Germany Greece Poland Germany
Czech Rep. Germany Greece Czech Rep. Germany
Who Works Hardest, Who's Corrupt
Stereotyping in Europe
EU nation most offered as top choice as...
Source: Pew Research Center: Pew Global Attitudes Project
5000 likes…
Most Least Most Least
Views in Hardworking Hardworking Corrupt Corrupt
Britain Germany Greece Italy Germany
France Germany Italy Italy Germany
Germany Germany Greece Italy Germany
Spain Germany Greece Spain/Italy Germany
Italy Germany Romania Italy Germany
Greece Greece Italy Greece Germany
Poland Germany Greece Poland Germany
Czech Rep. Germany Greece Czech Rep. Germany
Who Works Hardest, Who's Corrupt
Stereotyping in Europe
EU nation most offered as top choice as...
Source: Pew Research Center: Pew Global Attitudes Project
100,000 likes…
Revenge of the nerds
Smart is the new cool
Mass intelligence
The Economist community
In a single month, economist.com
community contributors view six
times more pages than the
average visitor
General discussion
Influencing the magazine
“Dessert
Storm”
Influencing the magazine
Influencing the magazine
“Wikipleadia”
Influencing the magazine
Influencing the magazine
“Buried
pleasure”
Influencing the magazine
Cartoon competition
What the world thinks
Would Mitt
Romney
make a good
president of
the United
States?
Ask The Economist
Economist debates
