The Future of Business Books

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In a world of abundant knowledge and digital disruption, where ideas matter and time is scarce, what is the future of the business book? ... How should business publishing change? How can books become profitable brands? What lies beyond the book? ... Learning from other sectors, and the most innovative business books, this is what I want from my book, from my publisher ... in order to capture my ideas; to engage, enable and inspire my audience ...

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Peter Fisk, Munich, 19-20 March 2014

peterfisk@peterfisk.com

theGeniusWorks.com

businessThe future of

books

gamechangers

Kaleidoscope world

The Future of books

Welcome to a new world

Volatile but vibrant

Complex and crazy

7.7 billion people

by 2020

1 billion more people

in just 10 years

52% middle class

(mostly in Asia)

40% growth in global economy

by 2020

Most of it in Asia

(most in China)

New winners

New losers

Crisis

Shake-up

Change

West to East

Big to Small

Changing world

Changing world

Changing rules

More female. More urban.

Infotech

Infotech

Biotech

Infotech

Biotech

Nanotech

Disruption

Opportunity

50 billion devices connected

(8 devices per person)

Anytime. Anywhere.

Creating 5 exabytes of data

Creating 5 exabytes of data

(exabyte = 10 bytes)18

Creating 5 exabytes of data

(exabyte = 10 bytes)

per day

18

Talking

Working

Shopping

Playing

Learning

Dreaming

New experiences

New business models

Enabling people to do more

Intelligent. Collaborative.

Intelligent. Collaborative.

Instant.

Power shift

Few to Many

Business to Customer

No boundaries

Convergent sectors

Convergent sectors

Connected technologies

Convergent sectors

Connected technologies

Complex lives

Virtual world

Enhancing the real world

Fragile planet

Water

Oil

Food

Social tension

Beliefs

Fairness

Happiness

Changing how we think

Changing how we work

Changing how we win

Ideas world

Ideas world

Human world

Unlimited possibility

Where to focus?

How to be different?

Balancing short-term

… and long-term

Control to Collaboration

Local and Global

Average markets

to

Distinctive niches

Volume and share

or

Profit and value

What will you do?

Think bigger

Think bigger

Think smarter

Think bigger

Think smarter

Think different

See things differently

Think different things

Digital can disrupt physical

experiences

Digital can transform physical

experiences

How can we do more

with books?

More imaginative

More connected

More innovative

More engaging

More enriching

More enabling

Not 10% better

10 times better

Are you ready to change

the world?

Kaleidoscope world

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

+genius

Vibrant

UnREAL

Crazy

Astounding

+genius

guiyang circle

Guiyang

China106.6° E, 26.6° N

4100km radius

Most of the world

Lives here …

Tectonic power shifts

Tectonic power shifts

Tectonic power shifts

21C intelligence shift

brains beyond

Humanity by 205o

21C intelligence shift

We live in a time of

‘awesomeness’

Why go for 10% better

When 10x better is possible?

Nobody wants to be average

Time to think bigger

A new business world

Think different

Think different

Can you see the man?

gamechangers

Kaleidoscope world

Unlimited possibilities

Brighter ideas

Digital more physical

Digital more profitable

New business models

© Peter Fisk 2014 peterfisk@peterfisk.com

The 99 cent business model

The $99 business model

es

futureproduct futurefashion futurefoodfuturestore

Futurehealth Futuretech FuturemakersFutureBank

futuretravel Futuremedia

Futureservice FutureBrands

www.gamechangers.pro

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Greenbox

6. Le Pain Q

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beauty’in

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Giff Gaff

5. Google X

6. Rackspace

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. AirBNB

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Gram-Danone

3. Graze

4. Isis Organic

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Beats

3. Desigual

4. Gilan

5. Indetix

6. Patagonia

7. Rapha

8. Shang Xai

9. Threadless

10. Tom’s

1. Alior Sync

2. La Caixa

3. Fidor

4. First National

5. Itan Unibanco

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Future

4. Pixar

5. Pledge Music

6. Red Bull

7. Rovio

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfuturestore

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Graal Bio

4. IBM

5. IDEO

6. Kickstarter

7. Li & Fung

8. Live Nation

9. Salesforce

10. Y Combinator

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

peterfisk@peterfisk.com

Change the game

audacious

Change the game

Intelligent

audacious

Change the game

Collaborative

Intelligent

audacious

Change

WhyEnabling

Change the game

Collaborative

Intelligent

audacious

Change

WhyEnabling

Change the game

Collaborative

Intelligent

audacious

Networked

audacious

Intelligent

Networked

Collaborative

Change

WhyEnabling

es

1. 23 & Me

2. Aravind

3. Epocrates

4. Genentech

5. Intuitive Surgical

6. Narayana H

7. Organova

8. PatientsLikeMe

9. Scanadu

10. Second Sight

1. Amazon

2. Aussie Farmers

3. Etsy

4. Fab

5. Le Pain Q

6. Magazine Luiza

7. Positive Luxury

8. Trader Joe’s

9. ZaoZao

10. Zilok

1. Apple

2. Beats

3. Godrej

4. Lego

5. Method

6. Natura

7. Nike+

8. Oculus Rift

9. Pebble

10. Renova

1. Alibaba

2. ARM

3. Bharti Airtel

4. Dropbox

5. Giff Gaff

6. Google X

7. Raspberry Pi

8. Samsung

9. Tencent QQ

10. Xiaomi

1. Aeromobil

2. Air Asia

3. Airbnb

4. Emirates

5. Kulula

6. Moveo

7. Pipistrel

8. RedBus

9. Virgin Galactic

10. Zipcars

1. 3DHubs

2. Corning

3. DP World

4. Dyson

5. Embraer

6. Local Motors

7. Space X

8. Syngenta

9. Tata

10. Tesla

1. Aeroshots

2. Beauty’in

3. Danone

4. Graze

5. Juan Valdez

6. LA Organic

7. Moa Beer

8. Nespresso

9. Yeni Reki

10. Zespri

1. Ashmei

2. Desigual

3. Editd

4. Gilan

5. Greenbox

6. Indetix

7. Patagonia

8. Rapha

9. Threadless

10. Tom’s

1. Alior Sync

2. Commonwealth

3. Fidor

4. First National

5. Handelsbanken

6. Moven

7. M-Pesa

8. Square

9. Umpqau

10. Zidisha

1. Al Jazeera

2. Coursera

3. Flipboard

4. Netflix

5. Pixar

6. Red Bull

7. Supercell

8. Spotify

9. Ushahida

10. Wordpress

futureproduct futurefashion futurefoodfutureretail

Futurehealth Futuretech FuturemakersFutureBank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

Futuremedia

1. Ashoka

2. AzuriTech

3. Chile AIC

4. Graal Bio

5. IBM

6. IDEO

7. Kickstarter

8. Li & Fung

9. Live Nation

10. Salesforce

1. FC Barcelona

2. Bitcoin

3. Bhutan

4. Usain Bolt

5. The Elders

6. Lovemarks

7. Oregon Project

8. ParkRun

9. WWF

10. You

Futureservice FutureBrands

www.gamechangers.pro

© Peter Fisk 2014

peterfisk@peterfisk.com

gamechangers

Kaleidoscope world

The Future of books

The best books

here’s what i want …

ideas that do more

The big idea

Building blocks

Free diagnostic

Free downloads

News and updates

Gamechanger brands

Power 100

Brands by sector

Brand analytics

Brand concierge

Submit and vote

Gamechanger labs

Future lab

Customer lab

Brand lab

Innovation lab

Leader lab

Gamechanger store

All-in one subscription

Buy the book or e-book

Buy e-chapters

Buy e-tools

Buy related books

Gamechanger network

Join the community

Videos and case studies

Upload your case study

Get the newsletter

Live events

Gamechangers

Books that do more

ideas into practice

Gamechanger labs

Books into action

ideas into learning

Books into workshops

ideas for innovation

Books into projects

Ideas in realtime

Books into life

the future of books?

Engaging

Engaging

Enriching

Engaging

Enriching Enabling

Engaging

Enriching Enabling

Incredible

content

Inspiring

experiences

Individually

relevant

Are you ready to

change the world?

Are you ready to

change the world?

Volatile

Volatile

Vibrant

Uncertain

Unreal

Complex

Crazy

Ambiguous

Astounding

Shifting power

customers in Control

Nobody is average

Meaning Talks

Money walks

BIG ISSUES

BIG OPPORTUNITIES

Expectations

Are high

Reputations are made

(And destroyed)

In Seconds

WORLD CHANGING

Shape your own future

Don’t be shapeD by others

Challenging times

New markets

New ways of working

New opportunities

More insight

More ideas

Amaze me

More possibilities

The power of

ideas

Winning

As a Leader

Of innovation

The power of

books

Amaze me

In every format

Amaze me

Think bigger

Think smarter

Think different

DRAMATIC

engaging

enriching

enabling

Incredible content

Individual relevance

Immersive experiences

Think of your audience

Think of your audience

Create their dreams

Amaze me

Amaze me

Create your own future

Be the gamechanger

Amaze me

Be bold

Be bold

Be brave

Be bold

Be brave

Be brilliant

Gamechangers.pro

Email: peterfisk@peterfisk.com

Website: theGeniusWorks.com

New Book: Gamechangers.pro

Mobile: +44 7834483830

Twitter: @geniusworks