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Feel like you’re using social media on behalf of your library “just because” and to an unresponsive audience? Think of a great party host. They plan the party and provide a welcoming space. Maybe they even incentivize you to attend and participate. Great hosts also take the time to check how their guests are doing, respond to needs and complaints, and adjust the party to accommodate future attendees. Learn how one library revamped its social media by thinking like a socialite party host. Katy Kelly, Communications and Outreach Librarian at University of Dayton, Dayton, Ohio, will describe her use of Twitter, Facebook, Foursquare, and Instagram on behalf of Roesch Library to embrace the student-created nickname, Club Roesch.
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Libraries Thriving
The Socialite LibraryKaty KellyCommunications and Outreach LibrarianUniversity of Dayton
Hi! Thanks for attending.
Session breakdown• Inform guests before they arrive• Plan for upcoming needs or problems• How do your guests feel? Respond to complaints• Incentivize participation
• …all using social media.
University of Dayton• Private, Catholic institution in the city of Dayton, Ohio• Total student enrollment: 11,000• Residential campus
“Club Roesch”
Planning• …and planning ahead!
Marketing your plan…
What can you do?
Construction-related tweet
Rice Library, USI
Finding Pictures on Instagram
Instagram contest
Announcing winners…
Contests = Good press
“Tech Table” – Naming contest
Banned Books Week
Book Art Workshop
Another group space
How do they feel?
How do they feel?
What do they see?
What do they want?
Finals Week
Club Roesch VIP Contest
Spring 2012
Club Roesch VIP Entries
FacebookTwitterFoursquare
Fall 2012
Club Roesch VIP Entries
TwitterFacebookFoursquareInstagram
V.I.P winner
“I love it! Thanks again so much for everything! It has really madethis finals week the best ever, and it's great to not have to worryabout finding a quiet place to study during such a stressful time.”
Positivity during a time of stress
Reference-esque Tweets
Reference, cont.
Alum tweets – connect!
Perks!
What’s a better view….than the one from your patrons?
Thanks!• Katy Kelly• kkelly2@udayton.edu
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