Top 10 Improved Learning Questions

TOP 10 Learning Questions forChapter 19

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal

SellingFarisha Joy C. Oblego

15 December 2011

http://farishajoyoblego.blogspot.com

4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or

promotion.

A. Internet-specific ads and videosB. Display adsC. Search adsD. MircositesE. Interstitials

Question

4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site.

Improved Question

Concept

Online Promotional Opportunities

Businesses (small or big) are able to advertise their goods and services to reach out to different places or countries through different types of online tools.

6http://farishajoyoblego.blogspot.com

Concept Explanation

4. ______ is a page that is inserted in the editorial content structure on a Website for the purpose of advertising or

promotion.

Answer

4. ______ are advertisements, often with video or animation, that pop up between changes on a Web site.

Improved Answer

6. _______ is when marketers know too much about consumers and use this information to take unfair

advantage.

A. IrritationB. UnfairnessC. Deception / FraudD. Invasion of privacyE. None of the above

Question

6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a

credit card or take out a magazine subscription.

Improved Question

Public Issues in Direct Marketing

Concept

Irritation It includes annoying and offending customers.

Unfairness It includes taking unfair advantage of impulsive or less-

sophisticated buyers.

Concept Explanation

Deception includes “heat merchants” who design mailers and write

copy designed to mislead consumers.

Invasion of privacy Marketers may know too much about consumers and

use this information to take unfair advantage.

Concept Explanation

6. _______ is when marketers know too much about consumers and use this information to take unfair

advantage.

Answer

6. A public and ethical issue that usually happens when consumer order products by mail or telephone, apply for a

credit card or take out a magazine subscription.

Improved Answer

TEN CONCEPTS ONKOTLER AND KELLER’S

Chapter 20: Introducing New Market offerings

Nepthalie D. Pasiliao

2. Which does not cause the Market/Marketing failure?

A. No clear product differentiationB. Poor positioningC. Misunderstanding of customer needsD. Small size of the potential marketE. Late in the market

Question

2. Which does not cause a New- Product failure?

A. Market / Marketing FailureB. Financial FailureC. Timing FailureD. Consumer FailureE. Organizational Failure

Improved Question

Causes of New-Product failure

• Market/marketing failure• Financial failure• Timing failure• Technical failure• Organizational failure• Environmental failure

Concept

The factors of Market/marketing failure

• A to D are the reason of Market/marketing failure.

• Late in the market is the reason of timing failure not Market/marketing failure.

• Reference: Text book P.611

Explanation of Concept

2. Which does not cause the Market/Marketing failure?

A. No clear product differentiationB. Poor positioningC. Misunderstanding of customer needsD. Small size of the potential marketE. Late in the market

Answer

2. Which does not cause a New- Product failure?

A. Market / Marketing FailureB. Financial FailureC. Timing FailureD. Consumer FailureE. Organizational Failure

Improved Answer

Managing a Holistic Marketing Organization for the Long Run

Boni RegisDecember 15, 2011

Marketing Management Class of Prof. Remigio Joseph De Ungria

http://bonibeckregis.blogspot.com

3. Which of the following components measures the number of customers who buy from the

company?

A. Customer Selectivity

B. Customer Loyalty

C. Price Selectivity

D. Customer Penetration

E. Overall Market Share

3. Which of the following is not a component of market share analysis?

B. Customer Loyalty

E. Customer Satisfaction

MARKET SHARE ANALYSIS

CUSTOMER PENETRATION – percentage of all customers who buy from the company

CUSTOMER LOYALTY – purchases from the company by its customers as a percentage of their total purchases from all suppliers of the same products

MARKET SHARE ANALYSIS

CUSTOMER SELECTIVITY – size of the average customer purchase from the company as a percentage of the size of the average customer purchase from an average company.

PRICE SELECTIVITY – average price charged by the company as a percentage of the average price charged by all companies

3. Which of the following components measures the number of customers who buy from the

company?

B. Customer Loyalty

D.Customer Penetration

E. Overall Market Share

3. Which of the following is not a component of market share analysis?

B. Customer Loyalty

E. Customer Satisfaction

Rex Sandoval

2. ______ is the art and science of choosing target markets and getting, keeping, and growing

customers.a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above

2. It takes place when at least one party to a potential exchange thinks about the

means of achieving desired responses from other parties.

a. Brand Managementb. Marketing Managementc. Financial Management d. Supply Chain Managemente. None of the above

Marketing Management

• Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

2. ______ is the art and science of choosing target markets and getting, keeping, and growing

customers.

2. It takes place when at least one party to a potential exchange thinks about the

means of achieving desired responses from other parties.

5. What type of marketing does a Human Resource Department execute

in company?a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing

5. It is the marketing role of Human Resource Department.

a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing

Internal Marketing is the task of hiring, training, and motivating able

employees who want to serve customers well

5. The task of hiring, training, and motivating able employees who want

to serve customers wella. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing

5. It is the marketing role of Human Resource Department.

a. Relationship Marketingb. Social Responsible Marketingc. Internal Marketingd. Integrated Marketinge. Integral Marketing

Chapter 2: Developing Marketing Strategies and Plans

10 Learning QuestionsBelinda Anne Tamayo

______ is a tool for identifying ways to create more customer

value.

http://beltamayo.blogspot.com/

QUESTION 2

Possible Answers:

a. Value Delivery Networkb. Value Chainc. Core Competenciesd. None of the above

According to this model, a firm is a synthesis of activities performed to

design, produce, market, deliver, and support its product.

QUESTION 2

Possible Answers:

Concepts

a. Value Delivery Network – This is also known as supply chain. Many companies partner with specific suppliers and distributors as a way to gain competitive advantage.

b. Value Chain – Value chain is a tool for identifying ways to create more customer value

c. Core Competencies – A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. It fulfills three key criteria:– It is not easy for competitors to imitate.– It can be leveraged widely to many products and markets.– It must contribute to the end consumer's experienced benefits.

2. ______ is a tool for identifying ways to create more customer value.

According to this model, a firm is a synthesis of activities performed to

design, produce, market, deliver, and support its product.

QUESTION 2

Analyzing Consumer Markets

Valderas, Cristina KrastleDecember 15, 2011

7. Appliance warranty is an example of:

a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention

7. Job security, salary and fringe benefits are example of:a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention

Motivation

Freud’s Theory

Behavior is guided by

subconscious motivations.

Maslow’s Hierarchy of

Behavior is driven by

lowest, unmet need

Herzberg’s Tow-Factor Theory

Behavior is guided by

motivating and hygiene factors

Herzberg’s Two-Factor Theory involved dissatisfiers (factors that cause dissatisfaction) and satisfiers (causes satisfaction). Without the dissatisfiers, it will not be enough to motivate satisfiers.

7. Appliance warranty is an example of:

a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention

7. Job security, salary and fringe benefits are example of:a. Maslow’s Hierarchy of Needsb. Freud’s Theoryc. Herzberg’s Theoryd. Purchase Decisione. Selective Attention

TOP 10 Learning Questions forChapter 08: Identifying Market Segments and

Targets

Arvin YabutDecember 15, 2011

4. What is the loyalty status of consumers who are loyal to two or three brands?

A. Shifting loyalsB. SwitchersC. Split loyalsD. Hard-core loyalsE. Major loyals

4. It will help the company determine which brands are competitive on its own.

Brand Loyalty

Hard-core LoyalsSplit Loyals

Shifting LoyalsSwitchers

Brand Loyalty

Hard-core Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty

4. What is the loyalty status of consumers who are loyal to two or three brands?

4. It will help the company determine which brands are competitive on its own.

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