Tracking the Effectiveness of Your Social Media Marketing

Tracking the Effectiveness of Your Social Media

Marketing Efforts

Eric Hodgson :: August 9, 2011

About Me

Find this presentation:

http://slideshare.net/ehodgso

Let’s take a poll

• Where do you currently stand on tracking your social media efforts?

a) We know when, where, how, and whob) We have a strategy, but are looking for

the correct toolsc) We track a few things, but have no idea

what we’re doing overalld) Our toe is in the water. Tracking is our

next step

Social Strategy

Online Strategy

.edu

email

social

Social Landscape

Social Media Stages

Awareness Engagement Connection

Tracking

Twitter Tracking

Social Media Stages

Awareness Engagement Connection

What about the conversations you’re

missing?

Monitoring

Web and Blogs

Twitter and Foursquare

TweetDeck

Addict-o-matic

Summary

• Set your social strategy

• Track your accounts

• Monitor for connections

Thank you for your participation!

Questions?

Eric HodgsonUniversity of Iowa Foundationeric-hodgson@uiowa.edu@ehodgso

Thank you for your participation!