Trevor Arnold's ECA Conference Presentation

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Gender on Instagram: An Updated Look at Goffman’s Gender Advertisements

Trevor ArnoldUndergraduate StudentKutztown University of

Pennsylvania

Relative Size

Can Goffman’s six categories of gender

stereotypes and biases still be found in current

advertisements?

Results

Relative Size

Relative Size

Function Ranking

Feminine Touch

The Family

The Ritualization of Subordination

The Ritualization of Subordination

Licensed Withdrawal

Licensed Withdrawal

Discussion

Thank youTrevor Arnold

t-arnold@outlook.com

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