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Nelson Farris, CST of Nike
“An Apple a day, keeps IBM away”
“Byte into an Apple”
“Nothing sucks like an Electrolux”
How Cool is InSites Consulting?
STINGO (Storytelling Bingo)
The 3 attributes of being authentic:
The 9 types of brand stories:
The 6 roads of CREDIBLE brand stories:
☐ quality leadership ☐ heritage ☐ sincerity
☐ start-up challenges (founding) ☐ family ☐ conflict & struggle
☐ triumph & tragedy ☐ creation & creativity ☐ history
☐ community stories ☐ GEO stories ☐ consumer stories
☐ appear as artisanal amateurs ☐ stick to your roots ☐ love the doing
☐ immerse with the market ☐ Be at 1 with the community ☐ indoctrinate staff
To be used with last pres of today (snowwhite & the 8 dwarfs). Shout STINGO when you fill a horizontal OR vertical line OR when you recognize at least 9 of the following characteristics and you WIN a PRIZE!
A very very BIG thank YOU to Hannes Willaert for doing what he does !
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