Twitter - Design for Social Business

Follow Your Interests. Discover Your World. Twitter.

http://youtu.be/4AN4_N5N52U?hd=1

the world in 140 characters

matteo furlani

in the beginning

bloggers & web 2.0

Man Writing a Letter (1662-1665), Gabriël Metsu

social media

Social media are media for social interaction, using highly accessible and scalable communication techniques

It’s the use of web-based and mobile technologies to turn communication into interactive dialogue

"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,

which allows the creation and exchange of user-generated content"

(A.Kaplan, M.Haenlein)

definition (?)

video

Social Media

http://youtu.be/MpIOClX1jPE?hd=1

Time, January 2007

user-generated content

user-generated content

crowdsourcing

bootb.com

zooppa.com

crowdsourcing

threadless.com

...and now what?

the introduction of smartphones / tablets

brings a new way to communicate

people can now interact in real time all over the world

you don’t need a desktop pc anymore

real time

video

Google Goggles

http://youtu.be/IuppCYfDqts?hd=1

from blog to micro-blog

...but what is Twitter?

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick,

frequent messages

People write short updates, often called "Tweets" of 140 characters or fewer

(2006)

video

Twitter

http://youtu.be/ddO9idmax0o

facts

ashton kutcher & demi moore

stefano gabbana

protests

iran, june 2009

http://goo.gl/kVBkD

twitter revolution

egypt, january 2011

@speak2tweet

twitter+googlefebruary 2011

for egypt

http://goo.gl/AslqF

imagine the possibilities

you know where you are

foursquare

specialsexplore

foursquare

tipsbadges

foursquare

i like your photo

instagr.am

cnn ireport+mashable+instagram=#techlife

picsaround.tumblr.com http://goo.gl/wVpqX

i like this food

Foodspotting

http://vimeo.com/14194026

case histories=get the most out of twitter

help & engage customers

@twelpforce

TWELPFORCE Best Buy

http://youtu.be/uc6Z5KR-Oys

real time schedule

@kogibbq

KOGI BBQ

http://youtu.be/pIfdHUwbarY

opportunities+viral marketing

+

@koifusionpdx @nikesportswear

Nike Sportswear Presents - Destroyer Burrito

http://youtu.be/mnPh_kvNdHM

social help

http://wearevisible.com@wearevisible

We Are Visible

http://youtu.be/mo-rkeFT8IQ?hd=1

my own personal magazine

my own personal magazine on the iPad

http://flipboard.com

Flipboard for iPad - The Social Magazine App

http://youtu.be/LDARc7jhM8U?hd=1

http://www.zite.com

Zite, the Intelligent iPad Magazine

http://youtu.be/wn2wKKZvcG4?hd=1

so what?

you have the contents

#d4sb

#d4sbon twitter

#d4sbon paper.li

#d4sbon ied.tv

#d4sb on...?

...now it’s up to you.

@ied_official

@mattefrlm.furlani@ied.it

other videos

How newspapers can use Barack Obama's experience in new media http://youtu.be/vQ8JqtgPEvE

World's Top Digital Marketing Experts call the race http://youtu.be/Ll65ZJ8RacU

Barack Obama 2012 Campaign Launch Video - "It Begins With Us" http://youtu.be/f-VZLvVF1FQ?hd=1