Txla innovations

Innovations: ProvocationsInnovations: Provocations

A TxLA discussion with A TxLA discussion with

Stephen Abram, Gale Cengage LearningStephen Abram, Gale Cengage Learning

John Blyberg, The Darien LibraryJohn Blyberg, The Darien Library

Leah Krevit, Rice UniversityLeah Krevit, Rice University

A Challenge to Leadership

Are you ready for Are you ready for boundaryless, containerless boundaryless, containerless

content?content?

Is the traditional book or text booknow a hollowexperience?

Can we design a 21st Century book experience?

What about What about censorship?censorship?Freedom of Freedom of expression?expression?Freedom….Freedom….in generalin general

http://www.flickr.com/search/?q=book+sculpture&page=44

Are we ready for the post book world?Are we ready for the post book world?

So what are your end So what are your end user goals?user goals?Do you measure clicks?Do you measure clicks?

Articles?Articles?

Satisfaction?Satisfaction?Success?Success?

Are you ready to really Are you ready to really increase usage?increase usage?

How about 1000%?How about 1000%?

Or just doubling every 18 months?Or just doubling every 18 months?

What We Never KnewWhat We Never Knew 27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there

for the first time. 29% found our products via the library

website. 59% found what they were looking for on their

first search. 72% trusted the content more than what they

found on Google. But, 81% still use Google.

Will we find our voice?Will we find our voice?

BingBing

GoogleGoogle

LibrariesLibraries

Next up:Next up:Geo-IPGeo-IPFoursquareFoursquare

GowallaGowalla

Why discuss library impact at all?

Can we assemble content Can we assemble content that has impact and matters?that has impact and matters?

Geo-Social 4Sq/Gowalla

What will the new text and reading experience be for books, news, scholarship and magazines?

Can we assemble them like IKEA? Or on the fly?

Can we do better than GM did in adapting to change?

Does the IKEA Strategy work for GM. End User - Assemble it yourself!

Newspapers: Assemble them yourself.Newspapers: Assemble them yourself.Re-imagine the book, the textbook, the video,

the coursepack, and the experience.

Mobile, Just mobileMobile, Just mobile

Ready for it?Ready for it?

The BIG ChallengeThe BIG Challenge

““The Internet has The Internet has now progressed now progressed to its infancy”to its infancy”

Search, Social Networks, Learning, CommerceSearch, Social Networks, Learning, Commerce

Apple/Amazon

Get Good at The CloudGet Good at The Cloud

Will we defend a 16th Century vision that isn’t at risk?