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Talmadge Boyd at TWG Plus talks about using social media to improve yield.
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Using Social Media to Improve Yield
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HELLO…
#savetheday2012 www.twgplus.com/blog
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TALMADGEBOYD
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@talmadgeTal.boyd@twgplus.comtwgplus.com/blog
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THIS WHAT WE’REGOING TO DO…
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+ WHERE TO START+ FB PAGES+ DIGITAL ACCEPTANCE LETTER+ LAYERING CHANNELS+ ENCOURAGING SHARING+ CONNECTING IRL+ MONITORING+ HASHTAGS
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HELLOSTART EARLY
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HELLO
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VISIT ACCEPT ENROLL
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HELLO
CREATE VISIT DAYFACEBOOK PAGESSO STUDENTS CONNECTEARLY ON.
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.PARTICIPATE IN THE ACCEPTANCE EXPERIENCE
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HELP STUDENTS CLOSE THE LOOPWHEN THEY ENROLL
Joe Shlabotnik
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rejon
EDUCATE THEPARENTS ONTHE TOOLS
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HELLOFACEBOOKPAGES
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TIMELINE ALLOWS AMORE VISUAL AND PERSONAL EXPERIENCE.USE CALLS TO ACTION.
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HELLO
DIGITAL ACCEPTANCELETTER(EXPERIENCE)
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IT LIVES ACROSSALL YOUR CHANNELS
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ACCEPTANCE DOESNOT OCCURIN A VACCUUM.
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HELLO
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DIRECT EMAIL SHARE MEET
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HELLOLAYER YOUR CHANNELS
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HELLO
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HELLO
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PRINT SHOULD BE INTERESTING AND SHAREABLE
http://hackthetubes.mitadmissions.org/
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EMAIL SHOULD BE SHORT,EASY, INFORMATIVE ANDGET THEM ON YOUR“CLASS OF” PAGE
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10% TO 25% OF YOURRESPONSE WILL BE MOBILE.
DON’T IGNORE THETHIRD SCREEN.
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THE NEW MICROSITEIS THE SOCIAL HUB.
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CONNECT ACCEPTEDSTUDENTSWITH EVENTS.
THIS IS IRL.
MITD Gallery
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CONSIDER A SOCIAL CUSTOMERSERVICE PAGE OR HASHTAG.
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USE POST ENROLLSURVEYS TO FIND OUT WHAT WORKED...
AND GET QUOTES.
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HELLOENCOURAGESHARING
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DON’T BEBORING.
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USE LINKS TO POST IMMEDIATELY ONTWITTER.
<a href=http://twitter.com/home?status=I got in title=”Let everyone know!”>Let everyone know</a>
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PROVIDE A PLACE FOR ALL INCOMING CONTENT
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REDUCE JOINING FRICTION WHEREVER YOU CAN.
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SEED!
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Yogendra174
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HELLOCONNECT IRL
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HELLOCONNECT WITH A CAUSE
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SHARE ACROSSORGANIZATIONS
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LISTEN TOTHE STUDENTS
Tulane Public Relations
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HELLO
MONITOR,MONITOR,MONITOR
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MONITOR MENTIONS OF YOUR SCHOOL.MONITOR HASHTAGS YOU CREATE.
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MORE IMPORTANTLY,RESPOND!
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HELLO#HASHTAGS
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CREATE YOUR OWN ACCEPTANCE MEMEWITH #HASHTAGS.
celesteh
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HELLOTHANK YOU.
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