Using video and social media to update your brand

475 Years in a Minute: Using Video and Social

Media to Update Your Brand

New media, new options

≅50,000 current followers

Jesuit 2.0 results

English version: 26,163 downloads

Spanish version: 1,014 downloads

Requests for use came in from:• College of the Holy Cross• Santa Clara University• Xavier University• Boston College• Spring Hill University• Loyola College• Creighton• St. Peter’s College• New York Nativity Schools

• Launched October 2010

• 173 prayer requests

• 117 prayer community members

• Embrace the unfamiliar• First to market• Speak your customer’s language• Build a sense of community• Traditional and social media ping pong• Messaging with emotion• Quality over quantity• If you’re small, play like you’re big; if you’re big,

play like you’re small.• Don’t be afraid to crawl before you run.

Key takeaways

Thank you

Dave MurphySenior director of brand marketing

Matt WesselMarketing manager

Marquette University. Be The Difference.