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Lecture 4
Persona Design
UX Prototyping / IID 2014 Spring Class hours : Fri 3 pm – 7 pm 28th March
The Last Week’s Homework
Lecture #4 IID_UX Prototyping 2
Studio Assignments pending
Readings And Critiques
(Assign
Presenters for Each Paper)
Complete the Online Survey
1 2 3
Your Blog Post #5 - The System Concept
Statement Your Blog Post #6 - Cultural Probe
Ideas
- The Cultural Probe Page Design
Your Blog Post #5 - Summarize the papers - Add your critiques for each
papers
Google Doc Survey - Background Information for
Team-ups - https://docs.google.com/forms
/d/1phvvuDydK-6QYPxXMmoQ3aR0mEOn2_Xtw9TiXi5sk3E/viewform
Reading List
• Download From YSCEC > User Experience Prototyping > Books &
Papers > Week 04 Readings
– Blythe, M. et. al. Interdisciplinary criticism: analysing the experience of
riot! a location-sensitive digital narrative, Behaviour & Information
Technology, Vol. 25, No. 2, pp.127 – 139. (Lee, Kangeun)
– Loeliger, E., & Stockman, T., (2013) Wayfinding without Visual Cues :
Evaluation of an Interactive Audio Map System, Interacting with
Computers. (Hong, Kyungjin)
Lecture #4 IID_UX Prototyping 3
To Do List for Today
• Seminar
– Core Research Ideas : Bring out some keywords or related technological
trends, backgrounds, and concerns
– Research Questions : What they investigated
– Key theories : Some they referred and some they developed by their own
– Method : How they proved
– Results & Findings : What they learned from the study
Lecture #4 IID_UX Prototyping 4
About Hackney Hear
Lecture #4 IID_UX Prototyping 5
: All seven square miles covered in sound
https://vimeo.com/20463315
Hackney Hear - the trial users speak
Lecture #4 IID_UX Prototyping 6
: In September 2011, Hackney Productions showcased the prototype of Hackney Hear to a few selected guests.
https://vimeo.com/29150157
To Do List for Today
• Present your digital memento
– What did you collect your visual images, and why?
• Pinterest Mood board
– How did you make your own story
• Video in a time capsule
Lecture #4 IID_UX Prototyping 7
To Do List for Today
• Studio
– Write your own system concept statement
– Based on the system concept statement’s elements, such as the goals,
the name of the system, and the system users, design your own cultural
probes research.
– Design a probe package.
– Confirm the studio setting.
• Blog/Pinterest/GitHub etc
• VVVV
Lecture #4 IID_UX Prototyping 8
THE SYSTEM CONCEPT STATEMENT
• An effective system concept statement answers at least the following
questions:
– What is the system name?
– Who are the system users?
– What will the system do?
– What problem(s) will the system solve? (You need to be broad here to
include business objectives.)
– What is the design vision and what are the emotional impact goals? In
other words, what experience will the system provide to the user? This
factor is especially important if the system is a commercial product.
Lecture #4 IID_UX Prototyping 9
THE SYSTEM CONCEPT STATEMENT
• Example: System Concept Statement for the Ticket Kiosk System
Lecture #4 IID_UX Prototyping 10
The Ticket Kiosk System will replace the old ticket retail system, the Middleburg University Ticket Transaction Service, by providing 24-hour-a-day distributed kiosk service to the general public. This service includes access to comprehensive event information and the capability to rapidly purchase tickets for local events such as concerts, movies, and the performing arts. The new system includes a significant expansion of scope to include ticket distribution for the entire MU athletic program. Transportation tickets will also be available, along with directions and parking information for specific venues. Compared to conventional ticket outlets, the Ticket Kiosk System will reduce waiting time and offer far more extensive information about events. A focus on innovative design will enhance the MU public profile while Fostering the spirit of being part of the MU community and offering the customer a Beaming interaction experience. (139 words)
PERSONA DESIGN Lecture 4.
Lecture #4 IID_UX Prototyping 11
Introduction
• Definition
– "Personas or personae are fictitious characters that are created to represent the
different user types within a targeted demographic that might use a site or product.
Personas are given characteristics and are assumed to be in particular environments
based on known users’ requirements so that these elements can be taken into
consideration when creating scenarios for conceptualizing a site. Cooper (1999) outlined
the general characteristics and uses of personas for product design and development.
– In the context of software requirements gathering, a user persona is a representation of
a real audience group. A persona description includes a user’s context, goals, pain
points, and major questions that need answers. Personas are a common tool in
Interaction Design (IxD)“
– http://darmano.typepad.com/logic_emotion/2007/05/persona_ecosyst.html
Lecture #4 IID_UX Prototyping 12
Persona – System
Lecture #4 IID_UX Prototyping 13
a persona chart developed for Kivio
Lecture #4 IID_UX Prototyping 14
Mass Market Personas
Lecture #4 IID_UX Prototyping 15
Mass Market Personas
Lecture #4 IID_UX Prototyping 16
Enthusiast Personas
Lecture #4 IID_UX Prototyping 17
Enthusiast Personas
Lecture #4 IID_UX Prototyping 18
http://designedbyerica.com/portfolio_m2.html
What Is A Use Case?
– A usage case is simply a reason to use a System
– For example, a bank cardholder might need to use an ATM to get cash
from their account.
• It’s as simple as that.
Lecture #4 IID_UX Prototyping 19
The purpose of use case diagram
– Used to gather requirements of a system (analysis
phase).
– A Use Case represents a discrete unit of interaction
between a user (human or machine) and the system
– describing a system from external usage viewpoint not
developer's perspective.
– Identify external and internal factors influencing the
system.
Lecture #4 IID_UX Prototyping 20
Use case diagram components
Lecture #4 IID_UX Prototyping 21
.
Actor
Actor: An actor is a person, organization, or external system that plays a role in one or more interactions with your system
Use case: A use case describes a sequence of actions that provide something of measurable value to an actor
System boundary: indicates the scope of your system. Anything within the box represents functionality that is in scope and anything outside the box is not
Deposit cash
relation
use case
Relation: To connect between the object (communication)
boundary
cardHolder
Actor
• The actor describes a role not person
• Actors don’t have to be people. They can be other systems. For
example, the ATM may need to connect to the cardholders bank
• There are two kinds of actor - primary and secondary.
– Primary actor is anyone or thing that interacts with the system to gain
direct benefit.
– Secondary actor is anyone or thing that involve in achieving a use case
yet, they do not gain direct benefit from the system. Very often, secondary
actor is someone who assist the primary actor to achieve a use case.
Lecture #4 IID_UX Prototyping 22
Use case (1/4)
• The goal must be of value to the actor .
• A use case is an objective user(s) wants to achieve with a system. Use
cases are named with :
verb or verb + noun phrase.
Lecture #4 IID_UX Prototyping 23
Deposit cash
use case(2/4)
• Tip for use case
– simple title and describe the user goal
– Verbs like 'do' and 'perform' and nouns like 'data' and 'information' should
be avoided whenever possible.
– It is intended to provide an overview of what the user want without
knowing how to
Lecture #4 IID_UX Prototyping 24
Deposit cash
use case(3/4)
• The <<include>> use case means that the flow of that use case is
always included
• But a <<extend>> use case means that the flow of the extending use
case is only included under specific conditions
Lecture #4 IID_UX Prototyping 25
use case(4/4)
Lecture #4 IID_UX Prototyping 26
Next Week Reading List
• Download From YSCEC > User Experience Prototyping > Books &
Papers > Week 05 Readings
– Bardzell, J. (2011) Interaction criticism: An introduction to the practice,
Interacting with Computers, pp.604-621
– Bardzell, S. ,Crafting Quality in Design: Integrity, Creativity, and Public
Sensibility, Proceedings of DIS 2012, June 11-15, 2012, Newcastle, UK.
– Bardzell, S., Critical Design and Critical Theory : The Challenge of
Designing for Provocation, Proceedings of DIS 2012, June 11-15, 2012,
Newcastle, UK.
Lecture #4 IID_UX Prototyping 27
Homework
Lecture #4 IID_UX Prototyping 28
Complete Studio Assignments #1
Complete Studio Assignments #2
Readings And Critiques
(Assign
Presenters for Each Paper)
1 2 3
Your Blog Post #6 - The System Concept
Statement
Your Blog Post #7 - Cultural Probe Ideas
- The Cultural Probe Page Design
Your Blog Post #8 - Summarize the papers - Add your critiques for each
papers
Submission Due : 11: 59 pm Thur. 3rd April
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