What are the marketing jobs?

MARKETING

WH

AT

AR

E T

HE

JO

BS

?

MARKETING INCLUDES

Marketing Research

Marketing Promotion

Marketing Customers

Marketing Management

MARKETING RESEARCH

Find out what people want.

Find out what people bought, are buying and will buy.

Find out what has already been sold in the market, to

• Sell better products

• Sell cheaper products

• Sell something else

Why’s it cool?

Understand the reasons why & how people spend money.

Jobs:

Business analyst: $91,512/year

MARKETING PROMOTION - ADVERTISING

Produce copy for advertisement

Design how the advertisement looks

Grab the attention of the audience to turn them into your

• Slave

• Followers

• Potential customers.

Why is it cool?

You can control what other people think of you.

Copywriter $10,000-$50,000/year

Marketing Executive $50,000-$70,000/year

Marketing Manager $100,000-$120,000/year

MARKETING CUSTOMERS - SALES

Capture the audience with a good PRICE.

Make them buy from you – even when they don’t need it.

Sales = $

Why it’s cool?

You can control what other people do by telling them the magic words.

“Tớ có ông chú làm ở Viettel…”

Account Manager $30,000-$70,000/year

Sales Manager $120,000/year + bonus

MARKETING MANAGEMENT

Control the company.

Control the business processes.

Control the employees.

You have the power and people have to respect you.

Why is it cool?

You are the boss.

Middle Manager $100,000/year

Vice President $170,000-$200,000/year

CEO $150,000+ … per month?

LE MINH DUC

Marketing Instructor, Digital Marketing Coordinatorat Saigon Institute of TechnologyEmail: duclm@saigontech.edu.vn

All academic courses are taught in English. Visit us at:http://www.saigontech.edu.vn/

Lô 14, Đường số 5, Công viên Phần mềm Quang Trung, Q. 12, Tp. HCM, Việt Nam+84 8 37 155 033