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Which trends to follow marketing public library services?
Based on the example of Lääne-Viru County Central Library
Leigi Kütt
Lääne-Viru County Central Library -
a public library, the main goal is to serve all residents of Rakvere and Lääne-Viru County.
Number of residents in Rakvere- 16 865 (02.05.2011)
Structure: • Lending Department- non-
fiction, reading room, music room
• Public Internet Access Point• Children’s and Youngster’s
Department• Acquisitions and Cataloging
Department• Administration • Economics and Maintenance
Department
Lääne-Viru County Central Library Statistics in 2010:
• Lääne-Viru County Central Library is using an internet-based library system URRAM (since 2003).
• Classification System- UDK (Universal Decimal Classification)
• Other activities: book and art exhibitions, regular fairy tale mornings for children, concerts and all kind of literature events.
• The Literature club of Rakvere- for everybody who is interested in literature.
Number of loans- per capita 15; per user 30Number of visits- per capita 7,4; per user 15,4Annual additions 2010:• 21 titles of newspapers• 148 titles of periodicals• 6114 books • 306 audiovisual materials
Marketing through media
• local newspaper- articles, featurestories, advertisments
• radio
In the studio of local radio “Viru” on air chief specialist of Lääne-Viru County Central Library
Marketing through electronic information
• library’s webpage and city (local authority page) webpage
• blogging• culture and information portals http://www.kultuuri.net
http://www.virumaainfo.ee
• library’s newsletter
Lääne-Viru County Central Library’s Blog
Librarians book suggestion blog
Lääne-Viru County Central Library’s
newsletter
Marketing through programming
• literature events• book presentations• different events for interest groups • conferences, workshops• cooperation projects etc
Rakvere Book Fair 2010
Second-hand Book Fair 2011
Estonian Library Week 2010- The Minister of Internal Affairs Marko Pomerants working as a librarian
Marketing through (book)exhibitions and showcases
In case of a special showcase or exhibit, any relevant materials should be pulled from the collection so people can learn more about it
Nordic Library week 2010- Northern poetry on the windows
Nordic Library week 2010- Islandic writer Kristen Steinsdǿttir
90th anniversary of Jaan Kross- conference, book and poster exhibition
Reading Year 2010 the showcase of citings
Marketing through self-publishing
• pressreleases• brochures • flyers• posters• annual report
The flayer of “The Basic Computer
Course for adults”
Second-hand Book Fair 2011 poster
• “library on a mission”- taking library out from usual surrounding- fairs, markets, information days, visits to schools, kindergartens, elderly homes etc
• “library has a mission” – taking part in community events, promoting lifelong learning
2010 Lääne-Viru County Information Fair about adult
learning possibilities
2007 Lääne-Viru County Information Fair for senior citizens
2005 Lääne-Viru County Acitivity Fair for children and youngsters
2005 Lääne-Viru County Central Library “Rat Race” team
Some unusual ways of marketing library in the community:
• participating on a movie shoot • create a provocative marketing campaign
https://picasaweb.google.com/LVKeskraamatukogu/ValiLaaneVirumaaKeskraamatukogu?feat=flashalbum#5579775565876715090
The poster of a movie “Õnnelikud inimesed”
Thanks for listening!Questions?
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