Winning Webinar Experiences - CETS 2010

What’s worked for us…

Follow us on Twitter: #CETS10

A d S h lAmanda Schulze•Director of Distance Learning for the Council of Residentialfor the Council of Residential

Specialists•Doctoral Student in Learning Technologies at Pepperdine P l D hlTechnologies at Pepperdine

UniversityPaul Dahl

•Distance Learning Coordinator for the Council ofCoordinator for the Council of

Residential Specialists

Webinars, defined Why webinars What’s working (for us and you!) Technology that we use with our Technology that we use with our

webinars What’s next What s next

Educational session w/ objectives Live over the Internet Participants anywhere on a computer Speaker or panel that disseminates Speaker or panel that disseminates

information Group larger than 100 people Group larger than 100 people Approximately 60 minutes in length

O l f k ti Only for marketing Can’t teach anything / Learn anything in

60 i t60 minutes Must be FREE! Recording is same as live Teaching F2F is = to webinarg No prep time is needed / easy to

execute Pack ‘em in!

Which webinar rumor have you heard in your organization?

Only for marketingy g Must be FREE! Recording is same as live Recording is same as live Pack ‘em in!

Real Estate Association Continuing Education Over 40,000 members worldwide Average age of member is 55 Average age of member is 55

Real Estate Designations and

The competition

Online Real Estate Education

Designations and Certifications

p

Tomato UniversityiLearn

Our members don’t come back Speed to market Location Revenue stream Revenue stream Known F2F instructors

Achieve learning objectives Generate revenue Maintain average of 200 participants

(90% attendance rate)( ) Conduct 2 webinars per month Support implementation of learning Support implementation of learning Keep them engaged

Speakers are leaders in the industry Quality content that can be

implemented Additional materials and content Follows a formula: Starts on time, has an

assignment, always on Tuesday, etc.g y y High level of support before, during and

after Consistent look and feel / templates

Forums

Pre-assignment

ForumsContent Samples

Live W bi

g

Webinar

Wikis and Forums

A li ti Tips and

Ideas Application Assignment

Ideas

2 WeeksOut

1 WeekOut

2 Days Out

1 Day Out

Same Day 1 Day

After

2 Days After

1 -2 WeeksAfterImmediate

Live Webinar Event

Drip content and videos and online survey: Promote

Email:Links to,

Post content on Bl F b k

Access slides, handouts,

pre-assignment,

corresponding d t

and online survey: Webinar Warriors, Blog,

Facebook, Twitter, LinkedIn Polls

Chat inTwitterForumWebEx

Recording:Free Clip of Recording

Provide content ideas

Folow-up: A k f lt f

,Online materials

LinkedInEvaluation

Live Chat

Online Survey:•Submit content questions

•Collect attendee dataEmailed:

•Application assignment

Email:•Access to recording

•Top 5 ideas from webinar•Link to blog and memberconnect

Blog, Facebook website

product

Promote:Blog, Facebook, forums, twitter,

Webinar WarriorsLi k dI

Tweet

Q&A

AssignmentCall to Action

•Ask for results of Call to Action

with Presenter

pp g gso attendees can contribute content•Link to related product and courses•Reminder to complete Call to Action

LinkedIn Blast Emails (4

weeks)

Trends Advisory Team Polls on website and Facebook Evaluations Re-use the good speakers! Re use the good speakers! New speakers moderate first Is it a series part of a course a bundle? Is it a series, part of a course, a bundle?

It’s so sad when time ends with my CRS familywith my CRS family.

See what CRS Instructors said works for them:

http://www.youtube.com/watch?v=8txJmI_TzCI

Tuesdays or Thursdays 1PM CST 60 minutes Never the last day of the month Never the last day of the month Practice session

Drip the content: Blog, video, Twitter, Facebook, email, website, forums, i k dLinkedIn

Have your speakers drip content as well!James Nellishttp://www.youtube.com/watch?v=4xhkkan43VY

Mike Selvaggiohttp://www.youtube.com/watch?v=I2wIjlUyH6I

Goes through our website Get detailed information about session Confirmation is immediate / automated Reminders – one the day before and Reminders one the day before and

one the day of

How many of you already have an automated registration and reminder system in place for your webinars?

Yes! No

Slides Pre-assignment – articles, to do’s Survey to submit questions Recording for one year Recording for one year MP3 files of recording Post assignment / activity / contest Post assignment / activity / contest Links / information to corresponding

education and productseducation and products

Article Website Activate an account Use / download an application Use / download an application Interview someone using it Look up a fact or stat Look up a fact or stat Consider how they have used it and

what issues they havewhat issues they have Send in separate email or will get lost!

Demographics Application / usage Issues or concerns with topic Space for open-ended comments / Space for open ended comments /

questions

AT LEAST one day before webinar Recreate the same environment –

attempt it at the same time Best practices set-upp p Review slides and determine the poll

questions and application assignmentq pp g Roles and Responsibilities Log on 30 minutes prior to start on day of Log on 30 minutes prior to start on day of

Email support Phone support Moderator Production Assistant Production Assistant Presenter Tweeters Tweeters

Group of 5 organized webinar attendees to attend CRS webinars

Task 1: Promote each webinar event Task 1: Promote each webinar event starting two weeks out using social media

Task 2: Drip content prior to the webinar Task 2: Drip content prior to the webinar using social media/ blogging

Requirements: Have a presence/ following on social media (personal blog, twitter account)

Able to attend CRS webinars Able to attend CRS webinars

Refer to data and pre-assignment Polls Q&A Tweeting #CRSweb Tweeting #CRSweb Application assignment / contest

Creating a dio onl MP3 filesCreating audio only MP3 filesfor on-the-move REALTORS®

http://audacity sourceforge nethttp://audacity.sourceforge.net

FREE AUDIO EDITOR

Make sure anything on your computer that makes a sound is turned off or disabledmakes a sound is turned off or disabled.

RECORD

Your recorded audio

Highlight the section of audio that you want to make a track ofwant to make a track of….

...go to Project, Add Label At Selection...g j ,

Type in the name of your trackType in the name of your track….

E diStarting Point

Ending Point

PointAmount of timetime selected

All f t k h b k dAll of your tracks have been marked…

File, Export MultipleExport Multiple

Change to MP3

Select location

Member’s online folder

Live discussion with presenter Link to evaluation / how to access all

materials Post top 5 / 7 ideas Start a discussion, “what did you get?”, y g

Follow-up in forum about call to action Ask for more ideas Post contest winners Email how to access recording and MP3s Email how to access recording and MP3s

Networking opportunities Mobile Share information More video More video Bundled with courses Credit toward designation Credit toward designation

Email aschulze@crs com for more samples Email aschulze@crs.com for more samples and online files or to attend one of our webinarseb a s

Create a promotional video for your next Create a promotional video for your next webinar and share with us

Create your webinar brand

Create MP3 File for your next session