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Audience appeal
Charles Skoulding
The distorted masthead
appeals to a younger target
audience.The distress shown in the
masthead connotes
rebellion and aggression
which is more stereotypical in
younger people.
The teenage girl in the front cover appeals to the target audience by making them feel like they can relate to
the magazine. If the model was older, it
would perhaps not catch the
eye of as many teenagers.
The use of a guitar appeals to the
target audience. A lot of teenagers will be learning to play
instruments or have aspirations of making it big within
their band (my research shows, a lot of readers will be in a band). This allows the readers
to relate to the experiences of the model and gives
them something to look up to or aspire
to become.
The use of a free CD will appeal predominantly
more to the teenagers of the
target audience as they have more of
an open mind towards music and are seekign to find new music in most cases, also if they didn’t have very
much monkey then this would provide a good reason to
buy the magazine.
The guitar in the contents
page appeals to the younger and possibly
learner target audience.
The use of an outdoor setting
appeals to many
teenagers who would be more inclined to go
outside
The headlines featured e.g. festival line-
ups, competitions,album
announcements would appeal more to the
younger target audience. This is
because the demographic of
people who enjoy festivals, are interested in
modern music etc. are generally
younger.
The use of two ‘normal
stereotypical teens’ in the
contents page of this magazine will apepeal to
the target audience. This is because for the most part, it will
be ‘normal teenagers’ reading the
magazine. This plain clothes and effortless
take allows the reader to
identify with the musicians, appe
aling to the target audience.
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