Audience appeal

Charles Skoulding

The distorted masthead

appeals to a younger target

audience.The distress shown in the

masthead connotes

rebellion and aggression

which is more stereotypical in

younger people.

The teenage girl in the front cover appeals to the target audience by making them feel like they can relate to

the magazine. If the model was older, it

would perhaps not catch the

eye of as many teenagers.

The use of a guitar appeals to the

target audience. A lot of teenagers will be learning to play

instruments or have aspirations of making it big within

their band (my research shows, a lot of readers will be in a band). This allows the readers

to relate to the experiences of the model and gives

them something to look up to or aspire

to become.

The use of a free CD will appeal predominantly

more to the teenagers of the

target audience as they have more of

an open mind towards music and are seekign to find new music in most cases, also if they didn’t have very

much monkey then this would provide a good reason to

buy the magazine.

The guitar in the contents

page appeals to the younger and possibly

learner target audience.

The use of an outdoor setting

appeals to many

teenagers who would be more inclined to go

outside

The headlines featured e.g. festival line-

ups, competitions,album

announcements would appeal more to the

younger target audience. This is

because the demographic of

people who enjoy festivals, are interested in

modern music etc. are generally

younger.

The use of two ‘normal

stereotypical teens’ in the

contents page of this magazine will apepeal to

the target audience. This is because for the most part, it will

be ‘normal teenagers’ reading the

magazine. This plain clothes and effortless

take allows the reader to

identify with the musicians, appe

aling to the target audience.