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- 1. BENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC
FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC
FESTIVAL 2014201420142014 Let the Hymns begin!
- 2. Lets just take a flash back,Lets just take a flash back,
Bengal Classical Music FestivalBengal Classical Music Festival
20132013
- 3. We created theWe created the largest Musicallargest Musical
ArenaArena
- 4. For the Legends toFor the Legends to Create thereCreate
there MagicMagic
- 5. Drawing inDrawing in 98,18798,187 Music LoversMusic
Lovers
- 6. ForFor 44straightstraight DaysDays of Nightlifeof
Nightlife
- 7. People ofPeople of all agesall ages showed upshowed up
- 8. & more than& more than 50%50% Were youthWere
youth
- 9. withwith Food, FriendsFood, Friends & constant&
constant ActivitiesActivities
- 10. we managed to create our ownwe managed to create our own
WoodstockWoodstock
- 11. Now Once againNow Once againNow Once againNow Once
again
- 12. The MAGIC returns, Bengal Classical Music FestivalMusic
Festival 2014
- 13. We have held the Press ConferencePress Conference On 21st
Oct, 2014
- 14. 3232 classical maestrosclassical maestros 4646 enchanting
performancesenchanting performances
- 15. moving,moving, 150,000150,000 music loversmusic
lovers150,000150,000 forfor 55 nights in a rownights in a row
- 16. The fundamentalThe fundamentalThe fundamentalThe
fundamental QuestionQuestion isis??
- 17. How canHow can YOURYOUR BRAND be a part ofBRAND be a part
ofBRAND be a part ofBRAND be a part of THIS ?THIS ?
- 18.
ALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCE
&&&&&&&&&&&&&&&&
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
- 19. Bengali DailyBengali Daily PartnerPartner English
DailyEnglish Daily PartnerPartner TeleTele--mediamedia
PartnerPartner RadioRadio PartnerPartner
- 20. What yourWhat your BRANDBRAND gains being a part ofgains
being a part ofgains being a part ofgains being a part of THIS
?THIS ?
- 21. MOSTMOST ExtensiveExtensive BrandBrandExtensiveExtensive
BrandBrand Exposure PlanExposure Plan
- 22. Television advertisement 2020 3030 Spots/Spots/ dayday
daysdays 8.28.28.28.28.28.28.28.23030 600600 daysdays Spots inSpots
in totaltotal 8.28.28.28.28.28.28.28.2 mmmmmmmm
ValuationValuation
- 23. Program BroadcastingProgram Broadcasting 4848 3030
episodesepisodes Sec SponsorSec Sponsor
1.91.91.91.91.91.91.91.93030 3030 Sec SponsorSec Sponsor IntroIntro
Sec SponsorSec Sponsor ExitExit 1.91.91.91.91.91.91.91.9 mmmmmmmm
ValuationValuation
- 24. FMFMFMFMFMFMFMFM ads &ads &ads &ads &ads
&ads &ads &ads & RJRJRJRJRJRJRJRJ
endorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsements
1010 3030 Spots/daySpots/day daysdays 1.21.21.21.21.21.21.21.2
mmmmmmmm 3030 300300 daysdays Spots inSpots in totaltotal mmmmmmmm
ValuationValuation
- 25. News Paper AdvertisementNews Paper Advertisement 88 4040
cici 5.25.25.25.25.25.25.25.2 88 4040 cici insertionsinsertions
884040 cici insertionsinsertions 5.25.25.25.25.25.25.25.2 mmmmmmmm
ValuationValuation
- 26. Magazine advertisementMagazine advertisement 66
MagazinesMagazines 0.20.20.20.20.20.20.20.266 MagazinesMagazines
1818insertionsinsertions 0.20.20.20.20.20.20.20.2 mmmmmmmm
ValuationValuation
- 27. outdooroutdoor
Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:
1010 3030
locationslocationslocationslocationslocationslocationslocationslocations
daysdaysdaysdaysdaysdaysdaysdays
- 28. High footfallHigh footfall hubshubs
Posters:Posters:Posters:Posters:Posters:Posters:Posters:Posters:
*One poster exposes approximately 30 people during its*One poster
exposes approximately 30 people during its lifetimelifetime
20,00020,00020,00020,00020,00020,00020,00020,000
QuantityQuantity
- 29. Total ATL VALUETotal ATL VALUE 11 6363laclac11crorecrore
6363laclac BDTBDT
- 30. 2525252525252525 1.41.41.41.41.41.41.41.4 mmmmmmmm
2525252525252525 600600600600600600600600 $$$$$$$$ postsposts
PromotionPromotion mmmmmmmm Reach/BrandReach/Brand
ExposureExposure
- 31. Online PassOnline Pass 35,00035,000 QuantityQuantity
- 32. EXPECTEDEXPECTEDEXPECTEDEXPECTED PR COVERAGEPR COVERAGEPR
COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR
COVERAGE
- 33. 3535 2323232323232323 ReportsReports 2323232323232323
mmmmmmmm ValuationValuation 1111 NewsNews PapersPapers
- 34. 1111 5757575757575757 ChannelsChannels 4444ReportsReports
5757575757575757 mmmmmmmm ValuationValuation
4444ReportsReports
- 35. Total PR VALUETotal PR VALUE
88,,0606,,2828,,71471488,,0606,,2828,,714714 BDTBDT
- 36. It doesnt end thereIt doesnt end there You nowYou now
CANCAN getgetYou nowYou now CANCAN getget OWNERSHIP ONOWNERSHIP ON
GROUNDGROUND
- 37. BRANDINGBRANDINGBRANDINGBRANDING
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
- 38. Stalls Lounge / Stall VIP Seating Area Chairmans Lounge
Regular Seating Area Food Stall NO BRANDING due to artists
disturbanceSeating Area Art Gallery Dining Arrangement
disturbance
- 39. THANK YOUTHANK YOUTHANK YOUTHANK YOU