Building & Leveraging Life Science Networks

Building & Leveraging Life Science Networks

Mary Canady, Comprendia LLCmcanady@comprendia.com

© Comprendia, LLC CONFIDENTIAL 2

Building & Leveraging Life Science Networks

•Provide value to build network•New tools make it easier

© Comprendia, LLC CONFIDENTIAL 3

Build Network & Leverage

www

Tools BuildNetwork

LeverageProvide Value

• Leads• Sales• Information• Growth

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?

?

SDBN

Website

Social Media

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• Website: Learn about region & opportunities• News: who has $ to spend?• Directory of 400+ companies• New jobs posted daily• Sign up for email updates• Monthly Events• Volunteer• Attend• Sponsor• Connect• LinkedIn group: 6000+ members• Search & contact (see howto Video)• Post news

• Follow also on Facebook & Twitter

Build Network: SDBN

Value: Participate!

© Comprendia, LLC CONFIDENTIAL 5

Build Using

•An engaging website creates a network of potential customers•Powerful lead generation•Large budget? Not so much•Time, planning required•Examples•Newsletter•Webinars•Blog

Value: Inform!

www

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Website: Webinars

• Think 'How To', not capabilities• Pick topics which highlight your expertise• Get questions and feedback from viewers

• Modern software makes it easier, cheaper

• Fantastic lead generation• 30-fold increase for our client• Engagement 'machine'

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Website: Blog

• Create an area for informal discussions• Journal club• Tips and Tricks• Industry news• FAQs• Product news

• Engage with customers• Search Engine Optimization• Check out the Accelrys or Promega Blog for an example

© Comprendia, LLC CONFIDENTIAL 8

Social Media Networks

• Build networks of potential clients• Facebook, Twitter, LinkedIn

• Inexpensive, fast• Engage with existing customers

• Find new leads• Get feedback

Value: Engage!

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Social Media:• Your Profile=Resume

– See our LinkedIn Tips• Build personal network & join groups

• Post useful status updates• Search for leads

• Start your own group– See list of good groups on link above

© Comprendia, LLC CONFIDENTIAL 10

Social Media:• 750K US Life Science Graduates on

Facebook• Some pages have many followers

– Invitrogen: 20K– Molecular Probes: 18K

• Successful pages– Useful information– Contests– Fun

• Benefits– Strengthen brand– Lead generation

© Comprendia, LLC CONFIDENTIAL 11

Build Network & Leverage

www

Use BuildNetwork

LeverageProvide Value

• Leads• Sales• Information• Growth

Participate

Inform

Engage

SDBN

Website

Social Media

© Comprendia, LLC CONFIDENTIAL 12

Comprendia Can Help• Plans to provide value

– BD, Marketing, Social Media– Know scientists

• Resources for implementation– Content, Development– Extensive networks

• Consultations available• Contact or Follow Us

– Blog– Twitter– Facebook