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Mindset Studio is a company focused in Social Apps and Online Games on free-to-play business models, both with original IP and well-established third party properties, designed for Advertising and Entertainment.
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Connecting the world through Social Games
About Us
Our mission is to connect the world through world-class Games & Apps with a social component, designed for
advertising & entertainment.
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Social Games = Social (Network) Games
Games that run or integrate with a social network and use that network to enhance gameplay between players
Social Games = Social (Network) Games
Games that run or integrate with a social network and use that network to enhance gameplay between players
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What is a social game/app?
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Growth of social apps & games
www.appdata.comwww.appdata.com
“24% of the US/UK online population play social games” - PopCap, 2010
“56MM people in the US play social games” - Mashable, 2010
“24% see social networks as their primary source of “gaming”- GI, 2009
“83% of all social gamers use Facebook to play”-Gamezbo, 2010
“41% are full-time workers”- PopCap, 2010
“95% play multiple (2-3) times per week”- PopCap, 2010
“24% of the US/UK online population play social games” - PopCap, 2010
“56MM people in the US play social games” - Mashable, 2010
“24% see social networks as their primary source of “gaming”- GI, 2009
“83% of all social gamers use Facebook to play”-Gamezbo, 2010
“41% are full-time workers”- PopCap, 2010
“95% play multiple (2-3) times per week”- PopCap, 2010
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Consumer habits are changing
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Who is playing?
www.gamesindustry.comwww.gamesindustry.com
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Why Social Games & Apps Work?
Item Collecting-“I want more”
-“I want to collect the whole set”- “I Don’t want to miss out”
Item Collecting-“I want more”
-“I want to collect the whole set”- “I Don’t want to miss out”
Constant Goal Completion-“That’s Done, What’s Next”-“I only have a little bit to go”
- “I’m only going to play for 5 mins (1 hour later…)”
Constant Goal Completion-“That’s Done, What’s Next”-“I only have a little bit to go”
- “I’m only going to play for 5 mins (1 hour later…)”
Competing with real friends-“I beat you!”
-“Look what I’ve got! Or “Look what I’ve done!”- “I want to play, now !”
Competing with real friends-“I beat you!”
-“Look what I’ve got! Or “Look what I’ve done!”- “I want to play, now !”
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Benefits of games/app for brands
Are a cost effective form of marketing Establish a personal connection with your customers
Capture your customer’s undivided attention Engage your customers for long periods
Allow customers to interact directly with your brand Increase the customer’s product knowledge
Make your brand “cool Are viral & social
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Power of virtual currency for brandsG
AM
E
$
Action
Sign un to newsletter
Visit Website
Watch Video
Take a Survey
Tell a Friend About Product
Visit a Store
Trial the product (Test Drive)
Purchase Product (On Pack)
5$
10$
15$
20$
25$
50$
75$
500$
Some of our clients
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Greatest Hits
Web: www.mindset-designs.com / Twitter: @mindsetdesigns / Facebook Page: www.facebook.com/mindsetdesigns
Concepción Arenal 3425 piso 3 Loft 39, C1427EKA, Tel: +5411.4551.9707, Mail: info@mindset-designs.com.
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